Branding	
  on	
  a	
  Shoestring	
  
Budget	
  
•  Introducing	
  Interstate	
  
•  Looking	
  back	
  three	
  years	
  
•  Why	
  focus	
  on	
  Talent	
  Brand?	
  
In...
Step	
  1:	
  Revamped	
  Referral	
  Program	
  	
  
	
  
•  “Powered	
  Up”	
  
•  Streamlined	
  Employee	
  Referral	
...
Step	
  2:	
  Employee	
  Profiles	
  &	
  Talent	
  
Brand	
  
Manager	
  Education	
  
•  Overcoming	
  fear	
  	
  
•  ...
Step	
  3:	
  Make	
  it	
  Easy!	
  
Thinking	
  like	
  Marketers:	
  	
  
Creating	
  Content	
  
•  Share	
  Company	
  News	
  	
  
•  Create	
  “In	
  the...
Promoting	
  Your	
  Talent	
  Brand:	
  
Ensure	
  Consistent	
  Messaging	
  Across	
  all	
  
Channels	
  	
  	
  
Future:	
  Automation	
  	
  
•  How	
  to	
  automate	
  
•  Social	
  Scheduling	
  Tool	
  (via	
  iCIMS)	
  
•  Work	
...
Branding on a Shoestring Budget |  InDemand 2014
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Branding on a Shoestring Budget | InDemand 2014

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From InDemand 2014, Christin Davis who is the Talent Acquisition Manager at Interstate Batteries, shares how you can build a highly engaging talent brand with minimal budget.

Learn more about LinkedIn Talent Solutions: http://linkd.in/1bgERGj
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Follow the LinkedIn Talent Solutions page: http://linkd.in/1cNvIFT
Tweet with us: http://bit.ly/HireOnLinkedIn

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Branding on a Shoestring Budget | InDemand 2014

  1. 1. Branding  on  a  Shoestring   Budget  
  2. 2. •  Introducing  Interstate   •  Looking  back  three  years   •  Why  focus  on  Talent  Brand?   Interstate  Batteries  Overview   2
  3. 3. Step  1:  Revamped  Referral  Program       •  “Powered  Up”   •  Streamlined  Employee  Referral  Process   •  Intro  to  Social  Referrals  &  Networking   Increased  Focus  on  Social  Media  
  4. 4. Step  2:  Employee  Profiles  &  Talent   Brand   Manager  Education   •  Overcoming  fear     •  7,615  monthly  visits     •  Showcasing  Benefits     “Amp  your  Profile”  Sessions   •   Interstate  Culture   Splash!  
  5. 5. Step  3:  Make  it  Easy!  
  6. 6. Thinking  like  Marketers:     Creating  Content   •  Share  Company  News     •  Create  “In  the  Moment”  Videos   •  Leverage  Marketing  Videos   •  Promote  Employee  Presentations   •  Monthly  Collaboration  Meetings              with  Marketing  
  7. 7. Promoting  Your  Talent  Brand:   Ensure  Consistent  Messaging  Across  all   Channels      
  8. 8. Future:  Automation     •  How  to  automate   •  Social  Scheduling  Tool  (via  iCIMS)   •  Work  With  Us  
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