Branding on a Shoestring Budget | InDemand 2014

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From InDemand 2014, Christin Davis who is the Talent Acquisition Manager at Interstate Batteries, shares how you can build a highly engaging talent brand with minimal budget.

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Branding on a Shoestring Budget | InDemand 2014

  1. 1. Branding  on  a  Shoestring   Budget  
  2. 2. •  Introducing  Interstate   •  Looking  back  three  years   •  Why  focus  on  Talent  Brand?   Interstate  Batteries  Overview   2
  3. 3. Step  1:  Revamped  Referral  Program       •  “Powered  Up”   •  Streamlined  Employee  Referral  Process   •  Intro  to  Social  Referrals  &  Networking   Increased  Focus  on  Social  Media  
  4. 4. Step  2:  Employee  Profiles  &  Talent   Brand   Manager  Education   •  Overcoming  fear     •  7,615  monthly  visits     •  Showcasing  Benefits     “Amp  your  Profile”  Sessions   •   Interstate  Culture   Splash!  
  5. 5. Step  3:  Make  it  Easy!  
  6. 6. Thinking  like  Marketers:     Creating  Content   •  Share  Company  News     •  Create  “In  the  Moment”  Videos   •  Leverage  Marketing  Videos   •  Promote  Employee  Presentations   •  Monthly  Collaboration  Meetings              with  Marketing  
  7. 7. Promoting  Your  Talent  Brand:   Ensure  Consistent  Messaging  Across  all   Channels      
  8. 8. Future:  Automation     •  How  to  automate   •  Social  Scheduling  Tool  (via  iCIMS)   •  Work  With  Us  

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