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Beyond Post and Pray: 5 Steps to Writing Effective Job Posts | Webcast

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Finding qualified candidates is a challenge, especially for small businesses. Click through to find out how you can easily get your jobs in front of the right candidates at the right time. …

Finding qualified candidates is a challenge, especially for small businesses. Click through to find out how you can easily get your jobs in front of the right candidates at the right time.

Learn more in the The Ultimate LinkedIn Guide for Small Business: http://linkd.in/1rHBqBk

Published in: Business

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  • 1. Beyond Post and Pray: 5 Steps to Effective Job Descriptions
  • 2. Learn how to: ü Write job descriptions that attract applicants ü Catch the eye of passive talent ü Level the recruiting playing field ü Choose between Job Posts & Job Slots ü Leverage analytics to optimize your job
  • 3. Tip #1 – Research first, write later
  • 4. Start with the end in mind Run a search to research your ideal candidate – What keywords are in their summaries? – What skills and endorsements do they list? – What types of companies have they worked at? – What did they study in school?
  • 5. Amy Miller iE Tech, Infomatrix Acme Tech
  • 6. LinkedIn Alumni Tool linkedin.com/edu/alumni
  • 7. Tip #2 – Nailing the perfect job title
  • 8. Save creativity for the job description, not the title
  • 9. Tip #3 – The power of a conversational tone
  • 10. Word choice matters
  • 11. Tip #4 – Showcase what the candidate can do in the role
  • 12. Highlight the position’s impact
  • 13. Tip #5 – Experiment with new formats
  • 14. A picture speaks a thousand words
  • 15. Job Posts and Job Slots
  • 16. Sponsor your job
  • 17. After the writing is over, go the extra mile ü Follow up with Profile Matches ü Broadcast your job ü Keep growing your talent brand
  • 18. Test, measure and do what works
  • 19. Views
  • 20. Applies
  • 21. Shares
  • 22. Download at http://lnkd.in/SMBGuide

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