Activating Authenticity In Talent Branding. Get Real—Enough With The 'Faux-tography' | Talent Connect 2013

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Too often companies rely on stock photo or clip art in their employer branding efforts, making it look like their company is staffed by models and soap opera actors. Click through to learn how real people telling real stories can have a positive impact on the success of your branding efforts.

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Activating Authenticity In Talent Branding. Get Real—Enough With The 'Faux-tography' | Talent Connect 2013

  1. 1. Activating Authenticity In Talent Branding. Get Real—Enough With The 'Faux-tography'. Jennifer Shappley Senior Director, Talent Acquisition at Express Scripts Rodney Moses Vice President, Global Recruitment at Hilton Worldwide Matt Gilbert National Creative Director at Bayard Advertising Jer Langhans Manager, Global Talent Acquisition at Expedia
  2. 2. Do your people break into song and dance often?
  3. 3. Do your people do a lot of multitasking?
  4. 4. Branding for Talent is Always Authentic. If it’s not, then it’s not Talent Branding.
  5. 5. I’m not a real person, but what do you think it would be like to work at my company?
  6. 6. Nobody has ever built a brand by imitating somebody else’s advertising. David Ogilvy
  7. 7. In the quest for talent, the strongest resources a company has are the ones it has always had. Your Stories.
  8. 8. Authenticity is more than a picture. It’s also a Voice.
  9. 9. Employer Branding and Recruitment Advertising are like driving with a dusty windshield. You can keep going, but the view can be uninspiring.
  10. 10. Authenticity is a choice storytellers make. It’s smart choice. It leads to smart branding…
  11. 11. The harder the job, or the more in demand the role, the more strategic, and important authenticity and talent branding becomes.
  12. 12. Stock is not all bad, btw. If it is used to create an authentic brand voice
  13. 13. No budget, or time? Authenticity does not have to go by the way side.
  14. 14. We used to say “the bottom line is”… but authentic talent branding says, the top line is… Great Stories (and Great Work) Inspire Great People. Who does ‘so-so stories’ inspire…

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