4 Common Mistakes Agency Recruiters Make on LinkedIn | Webcast
 

4 Common Mistakes Agency Recruiters Make on LinkedIn | Webcast

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Click through to see the 4 most common mistakes agency recruiters are making on LinkedIn, and how to correct them. Best position yourself and your company brand for success. ...

Click through to see the 4 most common mistakes agency recruiters are making on LinkedIn, and how to correct them. Best position yourself and your company brand for success.

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4 Common Mistakes Agency Recruiters Make on LinkedIn | Webcast 4 Common Mistakes Agency Recruiters Make on LinkedIn | Webcast Presentation Transcript

  • 4 Common Mistakes Agency Recruiters Make on LinkedIn ©2014 LinkedIn Corporation. All Rights Reserved.
  • Things we’ll cover  Snapshot of LinkedIn  4 common mistakes & how you can correct them  Answer your top questions ©2014 LinkedIn Corporation. All Rights Reserved. 2
  • LinkedIn: A global pool of talent 13M+ BELGIUM 5M+ 2M+ FRANCE SPAIN TURKEY 6M+ 1M+ 1M+ ITALY CANADA 1M+ NETHERLANDS 7M+ 9M+ 4M+ UNITED KINGDOM SWEDEN DENMARK 93M+ UNITED STATES OF AMERICA 1M+ SAUDI ARABIA 16M+ 24M+ UNITED ARAB EMIRATES 2M+ INDONESIA PHILIPPINES 1M+ MALAYSIA 1M+ 2M+ 1M+ INDIA SINGAPORE BRAZIL 5M+ AUSTRALIA 3M+ SOUTH AFRICA 277M+ ©2014 LinkedIn Corporation. All Rights Reserved. Members worldwide 1M+ NEW ZEALAND +2 187M New members per second Monthly unique members 3
  • Why do professionals join and visit LinkedIn? 1 2 Brand themselves Get smart 3 Think about careers ©2014 LinkedIn Corporation. All Rights Reserved. 4 Discuss business issues 4
  • Quality is #1 obstacle Biggest obstacles to attracting top talent Top 3 obstacles reflect a highly competitive landscape Availability of quality talent Competition Offer made by client (includes compensation, role, location, etc.) Recruiting team too small Inability to effectively use data to improve our approach Recruiting team skills Lack of familiarity with my firm’s brand 65% 46% 33% 16% 11% 11% 11% Source: LinkedIn 2013 Global Recruiting Trends Survey, US respondents only “What are your company’s biggest obstacles to attracting the best talent?” ©2014 LinkedIn Corporation. All Rights Reserved. 5
  • Reach BOTH Active and Passive Candidates ACTIVE Active <20% 277M+ MEMBERS PASSIVE Passive ©2014 LinkedIn Corporation. All Rights Reserved. >80% 6
  • 4 common mistakes made by agency recruiters 1 Don’t have a recruiting profile 2 Skipping their morning coffee 3 Don’t stand out 4 Limit their reach and efficiency ©2014 LinkedIn Corporation. All Rights Reserved. 7
  • ? When you send an InMail or post a job, what is the FIRST thing candidates check to learn more about you? ©2014 LinkedIn Corporation. All Rights Reserved. 8
  • Build a compelling profile ©2014 LinkedIn Corporation. All Rights Reserved. 9
  • Build a compelling profile ©2014 LinkedIn Corporation. All Rights Reserved. 10
  • Build a compelling profile  Add a picture  Include a creative headline  Write an elevator pitch  Point out your skills  Show, don’t tell  Ask for recommendations  Own your public profile’s URL ©2014 LinkedIn Corporation. All Rights Reserved. 11
  • 4 common mistakes made by agency recruiters 1 Don’t have a recruiting profile 2 Skipping their morning coffee 3 Don’t stand out 4 Limit their reach and efficiency ©2014 LinkedIn Corporation. All Rights Reserved. 12
  • Don’t forget your fix ©2014 LinkedIn Corporation. All Rights Reserved. 13
  • Don’t forget your fix Your Network Industry News Groups Companies ©2014 LinkedIn Corporation. All Rights Reserved. 14
  • Stay up to date with Pulse 300M+ stories are read per month on Pulse. ©2014 LinkedIn Corporation. All Rights Reserved. 15
  • Influencers and publishers on LinkedIn ©2014 LinkedIn Corporation. All Rights Reserved. 16
  • Make your interactions count  Be a subject matter expert, not a Recruiter  Don’t be white noise - follow the Rule of Three’s 1. A personal post 2. Industry related post 3. Recruiting post  Everything you post reflects your personal brand  Post on the go ©2014 LinkedIn Corporation. All Rights Reserved. 17
  • Listen in on Groups Join many Groups Participate in a few Run one Real estate IT pros Fashion 2.1 Million ©2014 LinkedIn Corporation. All Rights Reserved. 18
  • Follow companies Industry Jobs ©2014 LinkedIn Corporation. All Rights Reserved. 19
  • 4 common mistakes made by agency recruiters 1 Don’t have a recruiting profile 2 Skipping their morning coffee 3 Don’t stand out 4 Limit their reach and efficiency ©2014 LinkedIn Corporation. All Rights Reserved. 20
  • Stand out ©2014 LinkedIn Corporation. All Rights Reserved. 21
  • Build a knockout Company Page Your company’s brand:  Add a logo & banner image  Company description  Point out Company specialties  Differentiate from your competition  Designate Page Admin for company status updates ©2014 LinkedIn Corporation. All Rights Reserved. 22
  • Your followers: A valuable pool of talent Engaged talent pool Long-term relationships More likely to respond 71% 64% 78% of members are interested in updates on job opportunities from companies they follow of followers would follow companies “indefinitely” of members are more likely to accept Recruiter InMail when they follow your company ©2014 LinkedIn Corporation. All Rights Reserved. 23
  • Build a community: Engage, analyze, optimize Build community: Acquire followers Engage followers: Post updates Analyze & optimize Establish presence: Develop branding assets ©2014 LinkedIn Corporation. All Rights Reserved. 24
  • 4 common mistakes made by agency recruiters 1 Don’t have a recruiting profile 2 Skipping their morning coffee 3 Don’t stand out 4 Limit their reach and efficiency ©2014 LinkedIn Corporation. All Rights Reserved. 25
  • Live demo of Recruiter ©2014 LinkedIn Corporation. All Rights Reserved. 26
  • Consider the member experience In their Inbox On the LinkedIn homepage When they network with your employees When they search for jobs Via mobile LinkedIn app ©2014 LinkedIn Corporation. All Rights Reserved. When they research your company 27
  • Questions? ©2014 LinkedIn Corporation. All Rights Reserved. 28
  • 4 Common Mistakes Agency Recruiters Make on LinkedIn Thank you for joining us today!    Check out our new Search & Recruitment Page: lnkd.in/forrecruitmentfirms Register for upcoming webcasts: lnkd.in/LTSwebcasts Follow us on twitter @HireOnLinkedIn ©2014 LinkedIn Corporation. All Rights Reserved. ©2014 LinkedIn Corporation. All Rights Reserved.