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LinkedIn Sales Solutions SMB Event - 12th March 2014
LinkedIn Sales Solutions SMB Event - 12th March 2014
LinkedIn Sales Solutions SMB Event - 12th March 2014
LinkedIn Sales Solutions SMB Event - 12th March 2014
LinkedIn Sales Solutions SMB Event - 12th March 2014
LinkedIn Sales Solutions SMB Event - 12th March 2014
LinkedIn Sales Solutions SMB Event - 12th March 2014
LinkedIn Sales Solutions SMB Event - 12th March 2014
LinkedIn Sales Solutions SMB Event - 12th March 2014
LinkedIn Sales Solutions SMB Event - 12th March 2014
LinkedIn Sales Solutions SMB Event - 12th March 2014
LinkedIn Sales Solutions SMB Event - 12th March 2014
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LinkedIn Sales Solutions SMB Event - 12th March 2014

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LinkedIn Sales Solutions SMB Event - 12th March 2014

LinkedIn Sales Solutions SMB Event - 12th March 2014

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  • Introduce your self and the process that you came to speak today.
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  • Transcript

    • 1. ©2013 LinkedIn Corporation. All Rights Reserved. Sales Navigator Dana Feldman Head of SMB Sales Solutions, ANZ Andrew McCarthy Account Executive, Sales Solutions
    • 2. Agenda for today  LinkedIn Today  Social Selling Evolution  LinkedIn Sales Navigator  Customer Success Story: Roland Irwin, GM of Marin Software LSS 2©2013 LinkedIn Corporation. All Rights Reserved.
    • 3. Our MissionConnect the world’s professionals to make them more productive and successful
    • 4. Members Worldwide +2 new Members Per Second 150M+ Monthly Unique Visitors 277M+ LinkedIn: Worlds largest professional network North America: 80M+ Latin America and Caribbean: 20M+ Europe, Middle East and Africa: 50M+ Asia Pacific: 50M+ Australia: 5.1M+
    • 5. Hire Engage the world’s best passive talent Sell Engage the world’s decision makers Market Engage most effectively with professionals
    • 6. The Social Selling Evolution
    • 7. LSS 7©2013 LinkedIn Corporation. All Rights Reserved. 75% B2B purchaser influenced by social Buyers Have Changed How have you changed your approach? 90%5.4 Decision Makers in B2B Buying Cycle Of decision makers do not respond to cold emails or calls
    • 8. So what is social selling? Leveraging your professional brand to fill your pipeline with the right people, insights and relationships. LinkedIn’s Mission: Turn relationships and information into business opportunities.
    • 9. How How do I get a warm intro? LSS 9©2013 LinkedIn Corporation. All Rights Reserved. +277M Members (including 4.8M in Australia) +2B member updates per week Billions connections How Sales Navigator helps frontline sales teams What What to talk about? Who Who are the Right People? • Lead Builder • Search Filters • Search Alerts • Profile Organizer • Who Viewed Me • 3rd Degree • TeamLink • InMails • Introductions
    • 10. Social Selling Index
    • 11. Introducing the LinkedIn Social Selling Index How well does your sales team embrace social selling? 17 Laggards 1000 Leaders “52% would interact with adviser via social” - Cogent Research
    • 12. How do we measure SSI? LinkedIn’s Social Selling Index (SSI) is a first-of-its kind measure that ranks company utilisation of LinkedIn as a social selling tool. Gain visibility into your company’s activities, uncover new opportunities, and benchmark yourself against peers and competitors.

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