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How NOT to Use LinkedIn to Generate Referral Sales

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Debunk the Sales 2.0 myth. Top salespeople know that social media facilitates connections; it doesn’t replace in-person interaction. Relationships—and referrals—seal the deal! …

Debunk the Sales 2.0 myth. Top salespeople know that social media facilitates connections; it doesn’t replace in-person interaction. Relationships—and referrals—seal the deal!

If you want to boost your referral sales by tapping into the tremendous power of LinkedIn, then join me and Ralf VonSosen—head of marketing and sales solutions for LinkedIn

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  • Really great deck on how important face to face meetings are and the referrals to get those meetings
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  • 1. How NOT to Use LinkedIn to Generate Referral Sales Webinar Joanne Black – No More Cold Calling Ralf VonSosen – LinkedIn Sales Solutions©2013 LinkedIn Corporation. All Rights Reserved.
  • 2. Executive Summary Debunk the Sales 2.0 myth. Top salespeople know that social media facilitates connections; it doesn’t replace in-person interaction. Relationships—and referrals—seal the deal! If you want to boost your referral sales by tapping into the tremendous power of LinkedIn, then join me and Ralf VonSosen—head of marketing and sales solutions for LinkedIn • How NOT to invite people to connect, and why I’m not your friend • What you won’t learn on my LinkedIn profile (or yours) • Why I need to ―see you‖ • Why a LinkedIn connection is not a relationship • Why ―personal intelligence‖ trumps ―social intelligence‖ • How to get a referral introduction that matters (hint: it’s not automated)©2013 LinkedIn Corporation. All Rights Reserved. 2
  • 3. Learn More about LinkedIn and Social Selling Social Selling Infographic Eloqua Case Study©2013 LinkedIn Corporation. All Rights Reserved. 3