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Growing Professional Presence with LinkedIn Premium
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Growing Professional Presence with LinkedIn Premium

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See how LinkedIn Premium can help you grow your Professional Presence.

See how LinkedIn Premium can help you grow your Professional Presence.


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  • 1. How to Grow Your Professional Presencewith LinkedIn PremiumMay 2013©2012 LinkedIn Corporation. All Rights Reserved.
  • 2. ©2013 LinkedIn Corporation. All Rights Reserved. 2Every day, people use their Premium accounts totake their business and their careers to the next level.See how LinkedIn can help you grow yourProfessional Presence by getting the most out of yourPremium account.
  • 3. Step 1: Establish Your Professional Identity©2013 LinkedIn Corporation. All Rights Reserved. 3• Upload a Profile picture• Turn on your Premium badges• Add key experiences and highlights to your Profile
  • 4. ©2013 LinkedIn Corporation. All Rights Reserved. 41. Upload a Profile pictureProfile ‘top-card’without profile pictureProfile ‘top-card’ withprofile pictureHaving a Profile photo helps you make a good first impression
  • 5. ©2013 LinkedIn Corporation. All Rights Reserved. 52. Turn on your Premium badgesPremium badge and OpenLink will help you stand our from crowdPremium badge• Stand out from the crowd• Show that you care about yourprofessional identityOpenLink• Your Profile becomes fully visible toall LinkedIn members• Any LinkedIn member can contactyou for freeHow Premiummembers show up insearch results
  • 6. ©2013 LinkedIn Corporation. All Rights Reserved. 63. Add key experiences and highlights to your ProfileYour LinkedIn Profile is THE professional identity of yourself on the Internet
  • 7. Step 2: Grow Your Professional Brand©2013 LinkedIn Corporation. All Rights Reserved. 7• Join professional conversations on Groups• Share something with your LinkedIn network• Find and reach out to experts and thought leaders
  • 8. ©2013 LinkedIn Corporation. All Rights Reserved. 81. Join professional conversations on GroupsMeet like-minded people and start sharing ideas on topics that interest you• There are more than 1.5MLinkedIn groups on variousprofessional topics• You can be associated withup to 50 groups• You have option to showyour group affiliation onyour Profile page• Premium members getmore information aboutgroup members
  • 9. ©2013 LinkedIn Corporation. All Rights Reserved. 92. Share something with your LinkedIn networkBuild your professional reputation by sharing insightful storiesRead a thought-provoking story(e.g., Influencer post) or an articlethat matter to you and your industryShare with yourLinkedIn network3Type in the URL and yourthoughts in the share box21
  • 10. ©2013 LinkedIn Corporation. All Rights Reserved. 103. Find and reach out to experts and thought leadersNetwork with subject matter experts and executives in your field with InMail* Don’t have InMail credits? You can upgrade to higher plan or purchase individual InMail credits.Subject matter expertsExecutives in your field
  • 11. ©2013 LinkedIn Corporation. All Rights Reserved. 11
  • 12. ©2013 LinkedIn Corporation. All Rights Reserved. 12