The ZMOT is going to get you
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The ZMOT is going to get you

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Matt Roberts' presentation at the November Content Marketing Show 2013

Matt Roberts' presentation at the November Content Marketing Show 2013

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  • Brands are becoming publishers of content that gets promoted and creates value.
  • Brands are becoming publishers of content that gets promoted and creates value.
  • Brands are becoming publishers of content that gets promoted and creates value.
  • Brands are becoming publishers of content that gets promoted and creates value.
  • Brands are becoming publishers of content that gets promoted and creates value.
  • Brands are becoming publishers of content that gets promoted and creates value.
  • Brands are becoming publishers of content that gets promoted and creates value.
  • Brands are becoming publishers of content that gets promoted and creates value.
  • Brands are becoming publishers of content that gets promoted and creates value.
  • Brands are becoming publishers of content that gets promoted and creates value.

The ZMOT is going to get you The ZMOT is going to get you Presentation Transcript

  • THE IS GOING TO GET YOU
  • Matt Roberts Co-founder & VP Product Lots of years in digital @Linkdex
  • Consumers Are Complicated @Linkdex
  • Multiple Devices @Linkdex
  • Moments Of Truth @Linkdex
  • Moments Of Truth @Linkdex
  • Stimulus @Linkdex
  • Zero Moment Of Truth @Linkdex
  • First Moment Of Truth @Linkdex
  • Google Ecosystem Matters @Linkdex
  • Last Click Keyword Attribution Brand 47 % @Linkdex Generic 53 %
  • ZMOT Content Visible Influences Resonates Trusted @Linkdex
  • ZMOT Content Visible Influences Resonates Trusted @Linkdex Sociable
  • Shopping At 35,000 ft @Linkdex
  • General Product / Model @Linkdex
  • Specific Product / Model @Linkdex
  • Specific Product / Model @Linkdex
  • Product Categories @Linkdex
  • “Best” In Category @Linkdex
  • “Best” In Category @Linkdex
  • Category “Reviews” @Linkdex
  • Complex Is OK @Linkdex
  • Procedures, Process & Framework Prioritize Review Audit Measure Plan Execute @Linkdex
  • Procedures, Process & Framework Prioritize Audit Review Measure Plan Execute @Linkdex
  • ZMOT Is Dangerous & An Opportunity • ZMOT Awareness • Content is key • It’s a team game • It needs ownership • How does it apply to you? @Linkdex = REVENUE
  • Download Both Books @Linkdex
  • Free eBook @Linkdex