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The ZMOT is going to get you
The ZMOT is going to get you
The ZMOT is going to get you
The ZMOT is going to get you
The ZMOT is going to get you
The ZMOT is going to get you
The ZMOT is going to get you
The ZMOT is going to get you
The ZMOT is going to get you
The ZMOT is going to get you
The ZMOT is going to get you
The ZMOT is going to get you
The ZMOT is going to get you
The ZMOT is going to get you
The ZMOT is going to get you
The ZMOT is going to get you
The ZMOT is going to get you
The ZMOT is going to get you
The ZMOT is going to get you
The ZMOT is going to get you
The ZMOT is going to get you
The ZMOT is going to get you
The ZMOT is going to get you
The ZMOT is going to get you
The ZMOT is going to get you
The ZMOT is going to get you
The ZMOT is going to get you
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The ZMOT is going to get you

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Matt Roberts' presentation at the November Content Marketing Show 2013

Matt Roberts' presentation at the November Content Marketing Show 2013

Published in: Technology, Business
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  • Brands are becoming publishers of content that gets promoted and creates value.
  • Brands are becoming publishers of content that gets promoted and creates value.
  • Brands are becoming publishers of content that gets promoted and creates value.
  • Brands are becoming publishers of content that gets promoted and creates value.
  • Brands are becoming publishers of content that gets promoted and creates value.
  • Brands are becoming publishers of content that gets promoted and creates value.
  • Brands are becoming publishers of content that gets promoted and creates value.
  • Brands are becoming publishers of content that gets promoted and creates value.
  • Brands are becoming publishers of content that gets promoted and creates value.
  • Brands are becoming publishers of content that gets promoted and creates value.
  • Transcript

    • 1. THE IS GOING TO GET YOU
    • 2. Matt Roberts Co-founder & VP Product Lots of years in digital @Linkdex
    • 3. Consumers Are Complicated @Linkdex
    • 4. Multiple Devices @Linkdex
    • 5. Moments Of Truth @Linkdex
    • 6. Moments Of Truth @Linkdex
    • 7. Stimulus @Linkdex
    • 8. Zero Moment Of Truth @Linkdex
    • 9. First Moment Of Truth @Linkdex
    • 10. Google Ecosystem Matters @Linkdex
    • 11. Last Click Keyword Attribution Brand 47 % @Linkdex Generic 53 %
    • 12. ZMOT Content Visible Influences Resonates Trusted @Linkdex
    • 13. ZMOT Content Visible Influences Resonates Trusted @Linkdex Sociable
    • 14. Shopping At 35,000 ft @Linkdex
    • 15. General Product / Model @Linkdex
    • 16. Specific Product / Model @Linkdex
    • 17. Specific Product / Model @Linkdex
    • 18. Product Categories @Linkdex
    • 19. “Best” In Category @Linkdex
    • 20. “Best” In Category @Linkdex
    • 21. Category “Reviews” @Linkdex
    • 22. Complex Is OK @Linkdex
    • 23. Procedures, Process & Framework Prioritize Review Audit Measure Plan Execute @Linkdex
    • 24. Procedures, Process & Framework Prioritize Audit Review Measure Plan Execute @Linkdex
    • 25. ZMOT Is Dangerous & An Opportunity • ZMOT Awareness • Content is key • It’s a team game • It needs ownership • How does it apply to you? @Linkdex = REVENUE
    • 26. Download Both Books @Linkdex
    • 27. Free eBook @Linkdex

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