The ZMOT is going to get you

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Matt Roberts' presentation at the November Content Marketing Show 2013

Matt Roberts' presentation at the November Content Marketing Show 2013

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  • Brands are becoming publishers of content that gets promoted and creates value.
  • Brands are becoming publishers of content that gets promoted and creates value.
  • Brands are becoming publishers of content that gets promoted and creates value.
  • Brands are becoming publishers of content that gets promoted and creates value.
  • Brands are becoming publishers of content that gets promoted and creates value.
  • Brands are becoming publishers of content that gets promoted and creates value.
  • Brands are becoming publishers of content that gets promoted and creates value.
  • Brands are becoming publishers of content that gets promoted and creates value.
  • Brands are becoming publishers of content that gets promoted and creates value.
  • Brands are becoming publishers of content that gets promoted and creates value.

Transcript

  • 1. THE IS GOING TO GET YOU
  • 2. Matt Roberts Co-founder & VP Product Lots of years in digital @Linkdex
  • 3. Consumers Are Complicated @Linkdex
  • 4. Multiple Devices @Linkdex
  • 5. Moments Of Truth @Linkdex
  • 6. Moments Of Truth @Linkdex
  • 7. Stimulus @Linkdex
  • 8. Zero Moment Of Truth @Linkdex
  • 9. First Moment Of Truth @Linkdex
  • 10. Google Ecosystem Matters @Linkdex
  • 11. Last Click Keyword Attribution Brand 47 % @Linkdex Generic 53 %
  • 12. ZMOT Content Visible Influences Resonates Trusted @Linkdex
  • 13. ZMOT Content Visible Influences Resonates Trusted @Linkdex Sociable
  • 14. Shopping At 35,000 ft @Linkdex
  • 15. General Product / Model @Linkdex
  • 16. Specific Product / Model @Linkdex
  • 17. Specific Product / Model @Linkdex
  • 18. Product Categories @Linkdex
  • 19. “Best” In Category @Linkdex
  • 20. “Best” In Category @Linkdex
  • 21. Category “Reviews” @Linkdex
  • 22. Complex Is OK @Linkdex
  • 23. Procedures, Process & Framework Prioritize Review Audit Measure Plan Execute @Linkdex
  • 24. Procedures, Process & Framework Prioritize Audit Review Measure Plan Execute @Linkdex
  • 25. ZMOT Is Dangerous & An Opportunity • ZMOT Awareness • Content is key • It’s a team game • It needs ownership • How does it apply to you? @Linkdex = REVENUE
  • 26. Download Both Books @Linkdex
  • 27. Free eBook @Linkdex