Matt Roberts - Smarter Content

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Matt Roberts - Smarter Content

  1. 1. SMARTER CONTENT
  2. 2. Matt RobertsCo-founderVP Product / Marketing
  3. 3. Ever wondered what the most commonly used word in the world is?Mans favorite word is one that means alright. Satisfactory. Not bad.
  4. 4. So why invent the light bulb when candles are OK?Why make lifts if stairs are OK?If earth is OK why go to the moon?Clearly not everybody believes OK is OK.We don’t. And were wondering.What would the world be like if its favorite word wasn’t OK?What if we could change it?What if the word was…what if?
  5. 5. So, OK is not OK
  6. 6. Smarter ContentObjectives
  7. 7. Real Life Mario KartClick to view#video #gaming
  8. 8. McDonald’s CanadaClick to view#food
  9. 9. ASOS#fashion #retail
  10. 10. Wikipedia#resource
  11. 11. Psychology of sharing#marketing
  12. 12. MoneySupermarket#finance
  13. 13. Kid President#video #campaign
  14. 14. Paddy Power#gambling
  15. 15. Which got us thinking…
  16. 16. Where can you findinspiring examples ofsmarter content?
  17. 17. Where could I sharesmarter content for othercontent marketers tofind, re-share,comment, onany device?
  18. 18. smartercontent.org
  19. 19. 1. Tweet using#smartercontent +#category when yousee smarter content
  20. 20. 2. Vote up your favoritecontent
  21. 21. 3. Submit case studies
  22. 22. 4. Disqus#smartercontent
  23. 23. 5. Lead the leaderboardand feel amazing
  24. 24. A team game+We hope you enjoy itsmartercontent.org

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