The photographer’s guide to making money free pdf download

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The photographer’s guide to making money free pdf download

  1. 1. THE PHOTOGRAPHER’S GUIDE TO Making Money free pdf download Search To be Professional Photographer Learn how to take pictures here,download photography books free here. THE PHOTOGRAPHER’S GUIDE TO Site Menu To be Professional Making Money free pdf download Photographer About Us THE Contact Us Privacy Policy Site Map Recent Posts MARKETABLE STOCK PHOTOGRAPHY: free pdf download Mastering Digital Nude Photography:The Serious Photographer’s Guide to High-Quality Digital Nude Photography free pdf download PHOTOGRAPHER’S GUIDE TO Making MASTERING EXPOSURE Money AND THE ZONE SYSTEM FOR DIGITAL PHOTOGRAPHERS free THE PHOTOGRAPHER’S GUIDE TO Making Money pdf download 150 Ideas for Cutting Costs and Boosting The complete guide to Profits Professional Wedding Photography free pdf Copyright ?2009 by Karen Dame. download All photographs by the author unless ILLUSTRATED otherwise noted. DICTIONARY of Photographs on front and back cover by PHOTOGRAPHY free pdf Karen Dame. download All rights reserved. Published by: Advertising Photography: A Amherst Media? Straightforward Guide to P.O. Box 586 a Complex Industry free Buffalo, N.Y. 14226 pdf download Fax: 716-874-4508 www.AmherstMedia.com Skin Second Edition free Publisher: Craig Alesse pdf downloadhttp://www.photographyhandbooks.com/the-photographers-guide-to-making-money-free-pdf-download/[7/27/2012 4:02:24 PM]
  2. 2. THE PHOTOGRAPHER’S GUIDE TO Making Money free pdf download Senior Editor/Production Manager: Michelle PROFESSIONAL Perkins DIGITALTECHNIQUES Assistant Editor: Barbara A. Lynch-Johnt FOR NUDE& GLAMOUR Editorial Assistance by John S. Loder and Charles Schweizer. free pdf download ISBN-13: 978-1-58428-257-0 Library of Congress Control Number: 2008942243 DIGITAL CAPTURE AND Printed in Korea. WORKFLOW free pdf 10 9 8 7 6 5 4 3 2 1 download No part of this publication may be reproduced, stored, or transmitted in any form or by Basic Photography any means, electronic, Seventh Edition free pdf mechanical, photocopied, recorded or otherwise, without prior written consent from download the publisher. View all Notice of Disclaimer: The information contained in this book is based on the author抯 experience and opinions. The author and publisher will not be held liable for the use or misuse of the Categories information in this book. Best photography books View the companion blog to this book at: http://photoguidemoney- best selling photography dorame.blogspot.com/ books Check out Amherst Media抯 other blogs at: http://portrait-photographer.blogspot.com/ http://weddingphotographer-amherstmedia.blogspot.com/ Black and white 1. Specialize in a genre . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .7 photography books 2. Make the most of your abilities . . . . . . . . . . . . . . . . . . . . . . . . . . . .9 Canon 3. Don抰 try to fit a square peg in a round hole . . . . . . . . . . . . . . . . . .9 4. Consider unexpected specializations . . . . . . . . . . . . . . . . . . . . . . . .10 Digital photography 5. Develop a unique style . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .11 books 6. Plan for success . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .12 Fuji 7. Impress yourself . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .13 8. Promote your work to those around you . . . . . . . . . . . . . . . . . . . .13 Nature photography 9. Bring in volunteers as models . . . . . . . . . . . . . . . . . . . . . . . . . . . . .14 books 10. Clearly define your fees when you become a paid professional . . .14 Nikon 11. Compare your work to that of other artists . . . . . . . . . . . . . . . . .14 12. Know what a technically correct image looks like . . . . . . . . . . . . .14 Photography books for 13. Master your craft . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .16 beginners 14. Practice is the cheapest training . . . . . . . . . . . . . . . . . . . . . . . . . .17 Photography books pdf 15. Make yourself worth your fee . . . . . . . . . . . . . . . . . . . . . . . . . . . .18 16. Build a resource library . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .21 Photoshop Books 17. Learn more about photography online . . . . . . . . . . . . . . . . . . . . .22 Sony 18. Photography conventions are well worth the investment . . . . . . .23 19. Buying does not equal learning . . . . . . . . . . . . . . . . . . . . . . . . . .24 Wedding photography 20. Keep your head about you at the trade show . . . . . . . . . . . . . . . .24 books 21. Industry magazines keep you current . . . . . . . . . . . . . . . . . . . . . .25 22. Find a mentor . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .26http://www.photographyhandbooks.com/the-photographers-guide-to-making-money-free-pdf-download/[7/27/2012 4:02:24 PM]
  3. 3. THE PHOTOGRAPHER’S GUIDE TO Making Money free pdf download 23. Get advice from the store where you purchase your equipment . .27 24. Join local professional photographers?groups . . . . . . . . . . . . . . .27 Eilat Photography 25. Test your mettle in photography contests . . . . . . . . . . . . . . . . . . .27 Red Sea Underwater 26. Attend or enter national print competitions . . . . . . . . . . . . . . . . .27 Photography Courses, 27. Photography safaris and short-term photo schools Guided Tours, Rental www.nemodivers.co.il serve as vacations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .28 28. Don抰 jump without a parachute . . . . . . . . . . . . . . . . . . . . . . . . .32 29. Join a professional photographic organization . . . . . . . . . . . . . . .32 30. Create a business plan . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .33 Oil Photographer 31. Develop your brand . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .33 Specialized industrial 32. Know your cost of goods . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .34 photographer with 33. Raise prices instead of lowering them . . . . . . . . . . . . . . . . . . . . . .34 incredible portfolio 34. Put off hiring until you can afford it . . . . . . . . . . . . . . . . . . . . . .34 jacoblangvad.com Contents 3 Front cover桾een model Kailee Gow Hong Kong was photographed as part of a lighting Photographer class led by Carl Caylorat Image Explorations, Corporate Advertising a PPA Affiliate School in Victoria, Lifestyle People Spaces BC. Photo by the author. Above桝 Objects and Places great hat collection can decrease your www.blowupstudios.com.hk costume or wardrobe costs. See tip #137 for more money-saving, wardrobe building strategies. Photo by Stacy Bratton. Wide Photography 35. Sign on an intern or mentor an assistant photographer . . . . . . . . .35 Bali Professional 36. Trade for services . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .35 Photographer Wedding, 37. Secure your capital reserves . . . . . . . . . . . . . . . . . . . . . . . . . . . . .35 Photo Tour, Family wide-photo.com 38. Equipment may not be your most important investment . . . . . . .35 39. Consider renting equipment . . . . . . . . . . . . . . . . . . . . . . . . . . . .37 40. Triage your equipment shopping list . . . . . . . . . . . . . . . . . . . . . .37 Photography 41. When you get new equipment, thoroughly learn to use it . . . . . .37 Guide Photo 42. Save money on small purchases . . . . . . . . . . . . . . . . . . . . . . . . . .38 Digital Photo 43. Assemble a small 搕ool?kit to accompany your camera gear . . . . .38 44. Less expensive imaging software is available . . . . . . . . . . . . . . . . .39 Photographers 45. Don抰 waste time fixing poor captures . . . . . . . . . . . . . . . . . . . . .39 46. Use plug-ins to save time梐nd images . . . . . . . . . . . . . . . . . . . .40 47. Don抰 steal software (but don抰 pay full price either) . . . . . . . . . .41 48. Use actions or digital filters to lighten your workload . . . . . . . . . .43 49. Use image manipulation as a sales edge . . . . . . . . . . . . . . . . . . . .43 50. Create an 搊ld fashioned?image in a flash . . . . . . . . . . . . . . . . . .45 51. Paint in Photoshop (without additional software) . . . . . . . . . . . .46 52. Graphics tablets and other hardware can be acquired for less . . . .47 53. Learn new imaging techniques with free tutorials . . . . . . . . . . . . .48 54. Master natural light梚t抯 free . . . . . . . . . . . . . . . . . . . . . . . . . . . .48 55. Don抰 purchase studio lighting without a hands-on trial period . .48 56. Inexpensive daylight-balanced bulbs are a great option . . . . . . . . .49 57. Save time by mastering your camera抯 white balance settings . . . .49 58. Use a gray card to ensure correct color rendition in your images . .50 59. Try a white-balancing lens accessory . . . . . . . . . . . . . . . . . . . . . .50 60. Use software as a backup for perfecting color . . . . . . . . . . . . . . . .50 61. Find lighting looks you enjoy, then learn to emulate them . . . . . .50 62. Pop-up flash creates an amateur look in portraits . . . . . . . . . . . . .51 63. External flash is an excellent first lighting investment . . . . . . . . . .51 64. Make a light diffuser for less than $1 . . . . . . . . . . . . . . . . . . . . . .52 65. Build your own external-flash shield . . . . . . . . . . . . . . . . . . . . . . .52 66. Invest in light modifiers. You抣l never outgrow them . . . . . . . . . .53 67. The most clever light enhancer ever梖or under $15 . . . . . . . . . .53 68. Use whatever is handy to add or subtract light . . . . . . . . . . . . . . .55 69. Build a small light tent . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .55http://www.photographyhandbooks.com/the-photographers-guide-to-making-money-free-pdf-download/[7/27/2012 4:02:24 PM]
  4. 4. THE PHOTOGRAPHER’S GUIDE TO Making Money free pdf download 70. Create an inexpensive background light/hair light . . . . . . . . . . . .55 71. Use a mirrored acrylic panel as a strong reflector . . . . . . . . . . . . .55 72. Try the freestanding 揾unk?reflector . . . . . . . . . . . . . . . . . . . . .56 73. Paint nonmoving subjects with a spotlight . . . . . . . . . . . . . . . . . .57 74. Nuts and bolts help create ingenious lighting solutions . . . . . . . .58 75. Build a 搕ake apart?scrim for studio and location work . . . . . . . .58 76. Use an affordable shop light as a studio light source . . . . . . . . . . .59 77. Take lighting workshops to save time and money . . . . . . . . . . . . .60 4 Clever birth announcements make great add-on portrait products that will increase your profits. Photo by the author. Use simple artistic enhancements to take your portraits from ordinary to extraordinary and watch your profits grow. Photo by the author. 78. Where studio lighting is concerned, compare apples to apples . . .60 79. Do you really need a light meter? . . . . . . . . . . . . . . . . . . . . . . . . .60 80. Marketing is an investment in success . . . . . . . . . . . . . . . . . . . . . .61 81. Show only your best work . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .61 82. Be a card-carrying photographer . . . . . . . . . . . . . . . . . . . . . . . . .61 83. Business cards are a waste of money if the type and pictures are too small . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .62 84. Create specialized business cards . . . . . . . . . . . . . . . . . . . . . . . . .62 85. Order small batches of business cards with different images . . . . .63 86. Print business cards after each session . . . . . . . . . . . . . . . . . . . . . .63 87. Post a web site as soon as possible . . . . . . . . . . . . . . . . . . . . . . . .63 88. Get on the blog bandwagon . . . . . . . . . . . . . . . . . . . . . . . . . . . .64 89. Postcard advertising pays off . . . . . . . . . . . . . . . . . . . . . . . . . . . .64 90. More spending doesn抰 equate to greater success . . . . . . . . . . . . .65 91. Build a resource file of marketing ideas . . . . . . . . . . . . . . . . . . . .65 92. Track your results to determine your success rate . . . . . . . . . . . . .65 93. Send out periodic (not weekly) e-mail announcements . . . . . . . . .65 94. Follow up with past clients to keep them coming back for more . .65 95. Offer gift cards . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .66 96. Partner with retail stores . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .67 97. Learn to say no . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .68 98. Reach out to an untapped market . . . . . . . . . . . . . . . . . . . . . . . .69 99. Create public service/community awareness displays and volunteer your services . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .69 100. Get free publicity instead of, or before, buying it . . . . . . . . . . . .70 101. Look for free display opportunities . . . . . . . . . . . . . . . . . . . . . .71 102. Arrange speaking engagements . . . . . . . . . . . . . . . . . . . . . . . . .72 103. Get free marketing advice . . . . . . . . . . . . . . . . . . . . . . . . . . . . .72 104. Marketing workshops are good investments . . . . . . . . . . . . . . . .72 105. Improve your people skills . . . . . . . . . . . . . . . . . . . . . . . . . . . . .73 106. Use skits to encourage subject interaction . . . . . . . . . . . . . . . . .73 107. Go on a 搉o cheese?diet . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .74 108. Learn to inspire great expressions . . . . . . . . . . . . . . . . . . . . . . . .74 109. Collect verbal 搒mile catchers?and mood makers . . . . . . . . . . .74 110. Always be on the lookout for great images . . . . . . . . . . . . . . . . .77 111. A trained eye is the most valuable tool . . . . . . . . . . . . . . . . . . . .79 112. Don抰 take all the advice that comes your way . . . . . . . . . . . . . .79 113. Explore the 搖nseen?in your photograph . . . . . . . . . . . . . . . . .81 114. Think quick, save a shot . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .81 115. Save your leftovers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .82 116. Don抰 open a studio until you are certain you are ready . . . . . . .83 117. Think hard before opting for a storefront studio . . . . . . . . . . . .83 118. Consider a quaint or artsy studio location . . . . . . . . . . . . .http://www.photographyhandbooks.com/the-photographers-guide-to-making-money-free-pdf-download/[7/27/2012 4:02:24 PM]
  5. 5. THE PHOTOGRAPHER’S GUIDE TO Making Money free pdf download THE PHOTOGRAPHER’S GUIDE TO Making Money Andrew J Loiterton www.ajlphoto.com.hk Hotel and Resort Photographer Hong Kong, China, Asia Pacific Vehicle Recorders www.gadspot.com 5 Megapixels and GPS Logger. New Technology. Various Road Conditions Best Gallery in Las Vegas artisticlifestyles.com Appointment Only 702.754.3355 Photography Guide Photo Digital Photo Amherst Media, BC, Charles Schweizer, Kailee Gowwas, Karen Dame, Stacy Bratton ↑ Back to Top Tracker To be Professional Photographer About Us Contact Us Privacy Policy Site Maphttp://www.photographyhandbooks.com/the-photographers-guide-to-making-money-free-pdf-download/[7/27/2012 4:02:24 PM]

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