Transparent, Playful & Easy                    Identifying creative ways to facilitate and stimulate                    di...
Transparent, Playful & Easy                                           and practical                    Identifying creativ...
•	 Context                    •	 Considerations                       •	 Time                       •	 Transparency       ...
Context4 | joe coll 2012
MA in Visual Communication — Research through Practice                    ncad | october 2010 — june 20125 | joe coll 2012
MA in Visual Communication — Research through Practice                    ncad | october 2010 — june 2012                 ...
Reflection on how I tried to                    develop an ongoing dialogue                    with industry7 | joe coll 2...
masters research           Student                                                       ncad – ma           Practitioner ...
Student                    Educator           Practitioner                      Exploring the relationships9 | joe coll 2012
Stimulate dialogue/interactions between the two                           Student             Practitioner10 | joe coll 2012
Stimulate dialogue/interactions between the two                           Student              Practitioner               ...
Dialogue between the two                           Student           Practitioner                     Inspire, inform & ch...
Research outcome: http://joecoll.com/testing/propeller-inspires/index.html13 | joe coll 2012
Considerations and strategies                     I used to encourage ongoing                     dialogue with industry14...
Although only a prototype,                     the focus of Propeller was                     always about creating a     ...
Please note: the intention is not                          to tell you how too...16 | joe coll 2012
Consideration 1:                     Time17 | joe coll 2012
Unsurprisingly I found TIME the                     biggest obstacle to securing                     ongoing engagement fr...
Acknowledge ‘busyness’                     and develop participation                     opportunities around varying     ...
Encourages industry to engage                     at a level they are comfortable                     with... rather than ...
1 – 5 mins   30mins – 1hr         1hr – 2hr         1 half day   1 full day                                         Finite...
Respond to              Take part in online   Share thinking,         Write (Propeller      Take part in the     questions...
Consideration 2:                     Transparent Communication                     Stimulating dialogue23 | joe coll 2012
Need to clearly communicate                     the who, what, when, where,                     why and how24 | joe coll 2...
Develop clear                     communication material                     Provided detailed                     informa...
Promote to industry –                     with social media                     Creates ‘buzz’26 | joe coll 2012
Have ‘buy in’ from industry                     Be clear and transparent about                     what we’re asking off t...
With that information,                     every person from industry                     I contacted wanted to           ...
First person I contacted,                     I asked them to take part in                     three elements of the proje...
From then on I asked for less                     and got more30 | joe coll 2012
Consideration 3:                     Play & Reward31 | joe coll 2012
I felt a sense of play and reward                     was a good way to engage                     professional designers ...
Although what works for one                     may not work for another33 | joe coll 2012
Although what works for one                     may not work for another                     About knowing your audience34...
Design Quickie                     Studio Quickie                     Propeller Provocateur                     Industry T...
Example of play and reward:                       Industry Challenge                                                      ...
Opportunity for industry to                     have a low commitment and                     light-hearted engagement wit...
1.	Practitioners challenge                     	 students & offer a reward                     Design something that fits ...
2.	Students respond                     3.	Practitioners select winning                     	 response                    ...
•	 Requires some                        organisation (and                        control) on behalf of                    ...
•	 Requires some                        organisation (and                        control) on behalf of                    ...
•	 Requires some                        organisation (and                        control) on behalf of                    ...
•	 Requires some            •	 Feedback from                        organisation (and           industry very positive:   ...
•	 Requires some            •	 Feedback from                        organisation (and           industry very positive:   ...
•	 Requires some            •	 Feedback from                        organisation (and           industry very positive:   ...
Reward for industry?                     My own primary & secondary                     research suggests the reward for  ...
Consideration 4:                     Make it Easy47 | joe coll 2012
“Remove friction in the system”                     Kenny, 201048 | joe coll 2012
Make it easy:49 | joe coll 2012
Make it easy:                     •	 Time50 | joe coll 2012
Make it easy:                     •	 Time                     •	 Clear communication51 | joe coll 2012
Make it easy:                     •	 Time                     •	 Clear communication                     •	 Technology / p...
Example:                     Use of social media53 | joe coll 2012
Example:                     Use of social media                     Leverage technologies that                     are al...
Twitter & Facebook55 | joe coll 2012
Twitter & Facebook                     •	 Quick & Easy56 | joe coll 2012
Twitter & Facebook                     •	 Quick & Easy                     •	 Students are heavy users57 | joe coll 2012
Twitter & Facebook                     •	 Quick & Easy                     •	 Students are heavy users                    ...
Input from your industry                     Question sent to followers on Twitter & Facebook59 | joe coll 2012
Couple of minutes to respond (via Twitter or Facebook)             Low-level commitment             No longer just a bookl...
Encourage industry to filter the                     great from the poor61 | joe coll 2012
Encourage industry to filter the                     great from the poor                     •	 Loads of amazing content i...
Encourage industry to filter the                     great from the poor                     •	 Loads of amazing content i...
Encourage industry to filter the                     great from the poor                     •	 Loads of amazing content i...
By making it very easy, we can                     encourage industry to help filter65 | joe coll 2012
By making it very easy, we can                     encourage industry to help filter                     •	 Create a uniqu...
By making it very easy, we can                     encourage industry to help filter                     •	 Create a uniqu...
By making it very easy, we can                     encourage industry to help filter                     •	 Create a uniqu...
Conclusion69 | joe coll 2012
Through a series of interviews                     and feedback on my research                     project, it is clear th...
•	 communicate clearly what is                        being asked of them71 | joe coll 2012
•	 communicate clearly what is                        being asked of them                     •	 acknowledge and work arou...
•	 communicate clearly what is                        being asked of them                     •	 acknowledge and work arou...
Thank you                     Feedback                     joe.coll@lyit.ie74 | joe coll 2012
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Transparent, playful and easy – identifying creative ways to facilitate and stimulate dialogue between industry and education

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Transparent, playful and easy – identifying creative ways to facilitate and stimulate dialogue between industry and education

  1. 1. Transparent, Playful & Easy Identifying creative ways to facilitate and stimulate dialogue between industry and education joe coll | lyit | lin 20121 | joe coll 2012
  2. 2. Transparent, Playful & Easy and practical Identifying creative ways to facilitate and stimulate dialogue between industry and education joe coll | lyit | lin 20122 | joe coll 2012
  3. 3. • Context • Considerations • Time • Transparency • Play & Reward • Make it Easy • Conclusions3 | joe coll 2012
  4. 4. Context4 | joe coll 2012
  5. 5. MA in Visual Communication — Research through Practice ncad | october 2010 — june 20125 | joe coll 2012
  6. 6. MA in Visual Communication — Research through Practice ncad | october 2010 — june 2012 Research at NCAD focuses on the reflective practitioner rather than the scientific method6 | joe coll 2012
  7. 7. Reflection on how I tried to develop an ongoing dialogue with industry7 | joe coll 2012
  8. 8. masters research Student ncad – ma Practitioner design company freelance nc lyit Educator ad 07 08 09 10 11 12 Student, Practitioner & Educator at the same time8 | joe coll 2012
  9. 9. Student Educator Practitioner Exploring the relationships9 | joe coll 2012
  10. 10. Stimulate dialogue/interactions between the two Student Practitioner10 | joe coll 2012
  11. 11. Stimulate dialogue/interactions between the two Student Practitioner Educator Facilitate & Stimulate11 | joe coll 2012
  12. 12. Dialogue between the two Student Practitioner Inspire, inform & challenge students Educator Facilitate & Stimulate Goals12 | joe coll 2012
  13. 13. Research outcome: http://joecoll.com/testing/propeller-inspires/index.html13 | joe coll 2012
  14. 14. Considerations and strategies I used to encourage ongoing dialogue with industry14 | joe coll 2012
  15. 15. Although only a prototype, the focus of Propeller was always about creating a sustainable dialogue between industry and education15 | joe coll 2012
  16. 16. Please note: the intention is not to tell you how too...16 | joe coll 2012
  17. 17. Consideration 1: Time17 | joe coll 2012
  18. 18. Unsurprisingly I found TIME the biggest obstacle to securing ongoing engagement from industry18 | joe coll 2012
  19. 19. Acknowledge ‘busyness’ and develop participation opportunities around varying levels of time commitment19 | joe coll 2012
  20. 20. Encourages industry to engage at a level they are comfortable with... rather than creating an “all or nothing” scenario20 | joe coll 2012
  21. 21. 1 – 5 mins 30mins – 1hr 1hr – 2hr 1 half day 1 full day Finite blocks of time21 | joe coll 2012
  22. 22. Respond to Take part in online Share thinking, Write (Propeller Take part in the questions on Twitter/ design debates processes and advice Provocateurs) piece industry challenge Facebook through a video to provoke debate interview Tweet/Retweet content relevant to students 1 – 5 mins 30mins – 1hr 1hr – 2hr 1 half day 1 full day Finite blocks of time22 | joe coll 2012
  23. 23. Consideration 2: Transparent Communication Stimulating dialogue23 | joe coll 2012
  24. 24. Need to clearly communicate the who, what, when, where, why and how24 | joe coll 2012
  25. 25. Develop clear communication material Provided detailed information in a digestible way Not trying to hard-sell, just communicate25 | joe coll 2012
  26. 26. Promote to industry – with social media Creates ‘buzz’26 | joe coll 2012
  27. 27. Have ‘buy in’ from industry Be clear and transparent about what we’re asking off them individually27 | joe coll 2012
  28. 28. With that information, every person from industry I contacted wanted to participate... although...28 | joe coll 2012
  29. 29. First person I contacted, I asked them to take part in three elements of the project29 | joe coll 2012
  30. 30. From then on I asked for less and got more30 | joe coll 2012
  31. 31. Consideration 3: Play & Reward31 | joe coll 2012
  32. 32. I felt a sense of play and reward was a good way to engage professional designers and design students32 | joe coll 2012
  33. 33. Although what works for one may not work for another33 | joe coll 2012
  34. 34. Although what works for one may not work for another About knowing your audience34 | joe coll 2012
  35. 35. Design Quickie Studio Quickie Propeller Provocateur Industry Tweets Not academic in tone, but have sound pedagogical goals35 | joe coll 2012
  36. 36. Example of play and reward: Industry Challenge ! Industry Design Quickie Studio Not so Challenge Quickie Aha! Quickie Quickie36 | joe coll 2012
  37. 37. Opportunity for industry to have a low commitment and light-hearted engagement with students37 | joe coll 2012
  38. 38. 1. Practitioners challenge students & offer a reward Design something that fits inside a We want to know why. Why do you kinder egg want to be a designer? One days work experience Work experience – amount based on Take part in an exhibition quality of response38 | joe coll 2012
  39. 39. 2. Students respond 3. Practitioners select winning response 4. eward organised R39 | joe coll 2012
  40. 40. • Requires some organisation (and control) on behalf of the educator40 | joe coll 2012
  41. 41. • Requires some organisation (and control) on behalf of the educator • Students earn opportunity to connect with industry 41 | joe coll 2012
  42. 42. • Requires some organisation (and control) on behalf of the educator • Students earn opportunity to connect with industry • Part of formal educational programme or as an informal initiative42 | joe coll 2012
  43. 43. • Requires some • Feedback from organisation (and industry very positive: control) on behalf of fun to set challenge the educator and review responses • Students earn opportunity to connect with industry • Part of formal educational programme or as an informal initiative43 | joe coll 2012
  44. 44. • Requires some • Feedback from organisation (and industry very positive: control) on behalf of fun to set challenge the educator and review responses • Students earn • Low time opportunity to commitment for connect with industry industry • Part of formal educational programme or as an informal initiative44 | joe coll 2012
  45. 45. • Requires some • Feedback from organisation (and industry very positive: control) on behalf of fun to set challenge the educator and review responses • Students earn • Low time opportunity to commitment for connect with industry industry • Part of formal • Could easily work educational across various programme or as an disciplines informal initiative45 | joe coll 2012
  46. 46. Reward for industry? My own primary & secondary research suggests the reward for industry is clearly talent On individual levels, altruism, networking opportunities and status are drivers for engagement46 | joe coll 2012
  47. 47. Consideration 4: Make it Easy47 | joe coll 2012
  48. 48. “Remove friction in the system” Kenny, 201048 | joe coll 2012
  49. 49. Make it easy:49 | joe coll 2012
  50. 50. Make it easy: • Time50 | joe coll 2012
  51. 51. Make it easy: • Time • Clear communication51 | joe coll 2012
  52. 52. Make it easy: • Time • Clear communication • Technology / process of participation52 | joe coll 2012
  53. 53. Example: Use of social media53 | joe coll 2012
  54. 54. Example: Use of social media Leverage technologies that are already there54 | joe coll 2012
  55. 55. Twitter & Facebook55 | joe coll 2012
  56. 56. Twitter & Facebook • Quick & Easy56 | joe coll 2012
  57. 57. Twitter & Facebook • Quick & Easy • Students are heavy users57 | joe coll 2012
  58. 58. Twitter & Facebook • Quick & Easy • Students are heavy users • Obviously dependant on industry having a high number of users58 | joe coll 2012
  59. 59. Input from your industry Question sent to followers on Twitter & Facebook59 | joe coll 2012
  60. 60. Couple of minutes to respond (via Twitter or Facebook) Low-level commitment No longer just a booklist... an industry booklist!60 | joe coll 2012
  61. 61. Encourage industry to filter the great from the poor61 | joe coll 2012
  62. 62. Encourage industry to filter the great from the poor • Loads of amazing content in existence across the web62 | joe coll 2012
  63. 63. Encourage industry to filter the great from the poor • Loads of amazing content in existence across the web • Difficult for students to find and distinguish63 | joe coll 2012
  64. 64. Encourage industry to filter the great from the poor • Loads of amazing content in existence across the web • Difficult for students to find and distinguish • Our role to filter and make sense64 | joe coll 2012
  65. 65. By making it very easy, we can encourage industry to help filter65 | joe coll 2012
  66. 66. By making it very easy, we can encourage industry to help filter • Create a unique hashtag on Twitter (#propelit)66 | joe coll 2012
  67. 67. By making it very easy, we can encourage industry to help filter • Create a unique hashtag on Twitter (#propelit) • Industry tweeter includes hashtag when they are tweeting or re-tweeting something they feel would be relevant / useful to students67 | joe coll 2012
  68. 68. By making it very easy, we can encourage industry to help filter • Create a unique hashtag on Twitter (#propelit) • Industry tweeter includes hashtag when they are tweeting or re-tweeting something they feel would be relevant / useful to students • On Propeller, these tweets are aggregated... but easy for anyone to set up a tag and have students follow it68 | joe coll 2012
  69. 69. Conclusion69 | joe coll 2012
  70. 70. Through a series of interviews and feedback on my research project, it is clear that industry appreciate the need and benefit to engaging in higher education and are willing to do so, provided we...70 | joe coll 2012
  71. 71. • communicate clearly what is being asked of them71 | joe coll 2012
  72. 72. • communicate clearly what is being asked of them • acknowledge and work around time constraints72 | joe coll 2012
  73. 73. • communicate clearly what is being asked of them • acknowledge and work around time constraints • make their engagement easy and enjoyable73 | joe coll 2012
  74. 74. Thank you Feedback joe.coll@lyit.ie74 | joe coll 2012

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