Linguistic Landscape LCD 205 Presented by Don Brosnan & Ayako Kumagai
Linguistic Landscape is:
“ The language of public road signs, advertising billboards, street names, place names, commercial shop signs, and public signs on government buildings combines to form the linguistic landscape of a given territory, region, or urban agglomeration”.
(Goter and Cenoz Introduction: The Study of the Linguistic Landscape as a New Approach to Multilingualism)
Background information on Elmhurst
“ Immigration officials have described Elmhurst as the city‘s most ethnically diverse neighborhood.”
( Kleinman, Dena. " A HOSPITAL WHERE ETHNIC CHANGE IS CONSTANT" )
Demographics 2000 US Census 0.7% 705 American Indian/ Alaska Native 2.0% 2,114 African American 5.8% 6,096 Two or more races 18.9% 19,960 Some other race 33.7% 35,598 White 38.9% 41,175 Asian 43.1% 45,529 Hispanic/Latino Percent Number Race
Which are the language displayed in the linguaistic landscape of Elmhurst (Broadway between Whitney Ave and Pettit Ave) and their relative weight?
2. What are the bilingual and multilingual signs like?
Complete inventory of the linguistic landscape of Broadway between Whitney and Pettit in Elmhurst, New York.
Our approach involved digital pictures of all the text we saw in the shops and local businesses.
We catalogued a total of 120 items.
Each business was a unit of analysis.
Variables we used;
1. Number of languages found.
2. Bi/ multilingual sign-first language.
3. Placement/prominence of language.
4. Size of language.
5. Amount of information
When we try to summarize the order of dominance of the three languages, we see that English is by far the most prominent language in the linguistic landscape of Elmhurst, followed by Chinese as the second language and in third place comes “9”other languages; Korean, Indonesian, Vietnamese, Thai, Bengali, Arabic, Spanish, Burmese and Nepali.