Using LinkedIn during your  job search (and after)        Presented by
Agenda• What is LinkedIn?   – Definition   – Role of LinkedIn in your job search• Why use LinkedIn?   – Brief statistics• ...
Agenda• What is LinkedIn?   – Definition   – Role of LinkedIn in your job search• Why use LinkedIn?   – Brief statistics• ...
What is LinkedIn?• Social networking site for professionals  – Each profile is a short, professional biography• Used by wo...
Role of LinkedIn• Supports your networking efforts and job  application• Helps you connect with other professionals  – Pro...
Agenda• What is LinkedIn?   – Definition   – Role of LinkedIn in your job search• Why use LinkedIn?   – Brief statistics• ...
LinkedIn statistics• LinkedIn has ~180 million members     – 2 new subscribers every second• 93% of companies use (or plan...
LinkedIn statistics (continued)• Personal referrals remain recruiters’ #1 source  of top talent• 65% of companies compensa...
Summary• LinkedIn is important in the job search process• Target audience is hiring managers and  referring professionals ...
Agenda• What is LinkedIn?   – Definition   – Role of LinkedIn in your job search• Why use LinkedIn?   – Brief statistics• ...
More about LinkedIn profiles• LinkedIn profiles are personal movie trailers  – Goal is to get people who’ve already met yo...
And now for something completely             different…             Let’s take a break!• Index cards coming around, pair o...
Fill in index cards as below                Unlined side                            Colored side• List single words to des...
Your 2-3 competencies could look         something like this…• Warm, professional, mentor• Responsible, humble, friendly• ...
These competencies are the basis of    your job application strategy• Write them down, refer to them often• Every line in ...
Make your LinkedIn profile• LinkedIn profiles are personal movie trailers  – Goal is to get people who’ve already met you ...
Keep in mind• Movie trailer  – Short enough to skim, long enough to be    interesting• 2-3 competencies• Less is more
Make a basic profile• Go to http://linkedin.com                              Fill in the fields                           ...
Basic profile screen 1• The next screen looks like this:
Basic profile screen 1• Fill in the fields as required• You are currently employed or a student   – More attractive to pot...
Basic profile screen 1• Select ‘employed’ or ‘student’                                    Fill in the fields              ...
Basic profile screen 2• Enter your e-mail  – If you have multiple e-mail addresses, use the one    more likely to have pro...
Basic profile screen 3• LinkedIn finds your e-mail contacts who already have  profiles Click ‘AddConnections’
Basic profile screen 4• Some of your friends might not have LinkedIn  profiles. For now, invite your good friends only    ...
Basic profile screen 5• It says you’re finished! But this is only the  beginning…                           Your name     ...
Choose the basic (free) version• Over 90% of LinkedIn members are on the  basic plan  Choose the   basic plan
Back to the profile                    Click the yellow buttonText goes in here                             to save
Back to the profile
Choose your target industry                  Choose the most relevant                   destination industry (eg          ...
Include only relevant items
How to convey experience• Generally speaking, 1-2 sentences explaining  the company and / or role• Include only relevant i...
A note about dates…• In your LinkedIn profile, slight gaps are  acceptable  – Years are (generally) required  – Months are...
Skills• Add between 5 and 10 skills (no more)• General rule of thumb: list only those skills  you would feel comfortable g...
Projects?• Generally speaking, these are not necessary                    Select ‘No’
Complete your full profile • Edit your summary     – The summary should be 1-2 lines and only include       2-3 core compe...
Add groups, awards, interests, leave    personal information blank                Interests make you more personable      ...
Getting recommendations• In the vast majority of cases, 1-2 per previous job  is enough• Recommenders should be chosen fro...
Time for a drawing                   Johann?• 2 people, making LI profile in real-time
After completing your profile• Continue to search jobs
Initial job page   Type in relevantkeywords to search for         jobs
Second job page                   Apply now!         Company  DescriptionResponsibilities& requirements
Agenda• What is LinkedIn?   – Definition   – Role of LinkedIn in your job search• Why use LinkedIn?   – Brief statistics• ...
Use while networking• LinkedIn supports other networking efforts  – LinkedIn is generally used to follow up with a person ...
Here’s how you get introduced         Click the middle link
Use short introduction requests
Add new contacts at regular intervals• Keeps your name at the top of contacts’ news  feeds• Do not post ‘looking for work’...
Summary• LinkedIn is important in the job search process• Target audience is hiring managers and  referring professionals ...
EndPicture time!
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LinkedIn | Dress For Success

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LinkedIn | Dress For Success

  1. 1. Using LinkedIn during your job search (and after) Presented by
  2. 2. Agenda• What is LinkedIn? – Definition – Role of LinkedIn in your job search• Why use LinkedIn? – Brief statistics• Make your profile – Step by step guide• Next steps – Use while networking – Staying relevant
  3. 3. Agenda• What is LinkedIn? – Definition – Role of LinkedIn in your job search• Why use LinkedIn? – Brief statistics• Make your profile – Step by step guide• Next steps – Use while networking – Staying relevant
  4. 4. What is LinkedIn?• Social networking site for professionals – Each profile is a short, professional biography• Used by working professionals primarily to connect with each other• Used by job-seekers primarily to connect with HR professionals
  5. 5. Role of LinkedIn• Supports your networking efforts and job application• Helps you connect with other professionals – Provides additional (relevant) information – Allows for appropriate followup
  6. 6. Agenda• What is LinkedIn? – Definition – Role of LinkedIn in your job search• Why use LinkedIn? – Brief statistics• Make your profile – Step by step guide• Next steps – Use while networking – Staying relevant
  7. 7. LinkedIn statistics• LinkedIn has ~180 million members – 2 new subscribers every second• 93% of companies use (or plan to use) LinkedIn for recruiting• 86% of recruiters are likely to look at social profiles before hiring candidatesSource: Jobvite Social Recruiting Survey 2012
  8. 8. LinkedIn statistics (continued)• Personal referrals remain recruiters’ #1 source of top talent• 65% of companies compensate employees for referralsSource: Jobvite Social Recruiting Survey 2012
  9. 9. Summary• LinkedIn is important in the job search process• Target audience is hiring managers and referring professionals (eg potentially anyone)
  10. 10. Agenda• What is LinkedIn? – Definition – Role of LinkedIn in your job search• Why use LinkedIn? – Brief statistics• Make your profile – Step by step guide• Next steps – Use while networking – Staying relevant
  11. 11. More about LinkedIn profiles• LinkedIn profiles are personal movie trailers – Goal is to get people who’ve already met you to want to work with you in the future• Make your profile short enough to skim, but long enough to be interesting – Include only relevant details – In general, less is more
  12. 12. And now for something completely different… Let’s take a break!• Index cards coming around, pair off into 2s – ~10-15 minutes
  13. 13. Fill in index cards as below Unlined side Colored side• List single words to describe yourself • Pick the two or three words (from previous side) that you feel most • Single words only comfortable discussing in an interview • What you enjoy doing • What your friends think of you • Each word should be something • What your happiest memories are that is easy to defend with stories • What your proudest moments are • Can be related to fun, work, • Each word should imply something hobbies valued by employers• Ideally there should be 10-15 • The sum of the words should produce a rounded picture of who you are Colored side has only 2-3 words
  14. 14. Your 2-3 competencies could look something like this…• Warm, professional, mentor• Responsible, humble, friendly• Self-starter, aggressive, resourceful• Artistic, well-dressed, imaginative
  15. 15. These competencies are the basis of your job application strategy• Write them down, refer to them often• Every line in your profile (and resume) should either: – Explain a position – Support one of your competencies• Do not include more than 3 competencies – potential recruiters will be overwhelmed
  16. 16. Make your LinkedIn profile• LinkedIn profiles are personal movie trailers – Goal is to get people who’ve already met you to want to work with you in the future• Make your profile short enough to skim, but long enough to be interesting – Include only relevant details – In general, less is more
  17. 17. Keep in mind• Movie trailer – Short enough to skim, long enough to be interesting• 2-3 competencies• Less is more
  18. 18. Make a basic profile• Go to http://linkedin.com Fill in the fields Click Join Now!
  19. 19. Basic profile screen 1• The next screen looks like this:
  20. 20. Basic profile screen 1• Fill in the fields as required• You are currently employed or a student – More attractive to potential recruiters
  21. 21. Basic profile screen 1• Select ‘employed’ or ‘student’ Fill in the fields Create your profile
  22. 22. Basic profile screen 2• Enter your e-mail – If you have multiple e-mail addresses, use the one more likely to have professional contacts
  23. 23. Basic profile screen 3• LinkedIn finds your e-mail contacts who already have profiles Click ‘AddConnections’
  24. 24. Basic profile screen 4• Some of your friends might not have LinkedIn profiles. For now, invite your good friends only These people aren’t on LinkedIn yet. Add them only if you know them well
  25. 25. Basic profile screen 5• It says you’re finished! But this is only the beginning… Your name goes here Share your profile if you want to
  26. 26. Choose the basic (free) version• Over 90% of LinkedIn members are on the basic plan Choose the basic plan
  27. 27. Back to the profile Click the yellow buttonText goes in here to save
  28. 28. Back to the profile
  29. 29. Choose your target industry Choose the most relevant destination industry (eg where you are going) and select ‘Save’
  30. 30. Include only relevant items
  31. 31. How to convey experience• Generally speaking, 1-2 sentences explaining the company and / or role• Include only relevant information regarding: – Your 2-3 core competencies OR – Requirements for ideal job• Always include numbers if possible
  32. 32. A note about dates…• In your LinkedIn profile, slight gaps are acceptable – Years are (generally) required – Months are not required• Never list ‘unemployed’ with a time period
  33. 33. Skills• Add between 5 and 10 skills (no more)• General rule of thumb: list only those skills you would feel comfortable getting paid for
  34. 34. Projects?• Generally speaking, these are not necessary Select ‘No’
  35. 35. Complete your full profile • Edit your summary – The summary should be 1-2 lines and only include 2-3 core competencies Editsummary here
  36. 36. Add groups, awards, interests, leave personal information blank Interests make you more personable – include relevant individual words Groups can provide an opportunity to connect with professionals Honors / awards should be relevant
  37. 37. Getting recommendations• In the vast majority of cases, 1-2 per previous job is enough• Recommenders should be chosen from your strongest supporters, recommendations should support core competencies – When in doubt, contact direct supervisors• When asking for recommendations, include personal note rather than LinkedIn’s generic request
  38. 38. Time for a drawing Johann?• 2 people, making LI profile in real-time
  39. 39. After completing your profile• Continue to search jobs
  40. 40. Initial job page Type in relevantkeywords to search for jobs
  41. 41. Second job page Apply now! Company DescriptionResponsibilities& requirements
  42. 42. Agenda• What is LinkedIn? – Definition – Role of LinkedIn in your job search• Why use LinkedIn? – Brief statistics• Make your profile – Step by step guide• Next steps – Use while networking – Staying relevant
  43. 43. Use while networking• LinkedIn supports other networking efforts – LinkedIn is generally used to follow up with a person you’ve already met in person • Always connect when you get a card via conventional networking – Your network allows you to view other people’s profiles (three degrees away) – LinkedIn can be used to get introduced to a connection through a mutual contact
  44. 44. Here’s how you get introduced Click the middle link
  45. 45. Use short introduction requests
  46. 46. Add new contacts at regular intervals• Keeps your name at the top of contacts’ news feeds• Do not post ‘looking for work’ status updates more than once a week• List availability date after Dress for Success program completion – Companies will request you to start earlier if required
  47. 47. Summary• LinkedIn is important in the job search process• Target audience is hiring managers and referring professionals (eg potentially anyone)• After making your profile, use LinkedIn to connect with (and impress!) people you have already met in person
  48. 48. EndPicture time!

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