Building a Web site: How Is It Important to Your Business

Building a Web Site: How Is It Important to your Business?
Speaker: Ryan Kelly, GRIP
Southeastern Regional Operators Meeting
4:30-5:15 PM
January 14, 2010

Why Do I Need a Website?
It's one of the most important and most frequently asked questions of the digital business age.

You need a website so that customers, potential employees, anyone involved with your business, and even investors can easily find out information about your company.

You have one shot at a first impression. With a well designed website, even the smallest company can exude the professionalism of a much larger company.

Seven out of ten solo businesses do not have a website. Why not? 80% of all Americans spend more time on the internet than they do watching television.
Statistics from USA Today

Special pages on your website, like a blog, will help direct web traffic to your site. People using internet search engines to find very specific answers can find them on your blog.

If you have a business, you should have a website. Period. No question. Without a doubt.

What are Social Networks?
Networks connect things, whether it is power lines connecting the power plants to your home, or a network of roads connecting Washington DC with Los Angeles.
“Social Networks” connect people to people using the internet.

What are Social Networks?
You’ve probably heard of websites like Myspace, Facebook, or Twitter, even if you don’t know exactly what they do. Their purpose is to allow people, bands, and even businesses to connect with anyone they want to.

Why Do I Need to be Part of a Social Network?
People talk, and by making these social connections, they could be talking about you! This is a further way to have people discover your business and direct them to your website.

Facebook
Facebook has more than 100 million active users, and predicted to be 500 million by 2011.
Facebook is totally free to use and with regular activity you’ll end up with more traffic, more subscribers, and more paying clients.

Facebook
• With Facebook Social Ads, you can test out extremely targeted advertising for minimal cost.
• Users volunteer vast amounts of information about themselves that you can readily access. These kinds of demographics, psychographics, and technographics would previously have cost fortunes to access.

Twitter
Twitter allows you to post a message up to 140 characters in length.
Build an account and immediate start using Twitter Search to listen for your name, your competitor’s names, words that relate to your company. (Listening always comes first.)

Twitter
Ask questions!
Share the human side of your company. (Pictures are the most clicked on links.)
Remember: twitter doesn’t replace direct email or other marketing

YouTube
• Upload recordings of presentations you’ve given, to demonstrate authority and public speaking skills.
Create short videos of valuable tips of interest to your clients and prospects to show off your expertise.

YouTube
• Engage with the YouTube community by leaving comments and uploading video responses to videos on topics related to your business or industry.
• Post customer video testimonials to add to your credibility.
• Introduce your staff to add authenticity.
• Create “how to” videos to help your customers use your product or service.

What GRIP and Plan of Action Have Done Together
ACR Coach isa company in Starkville, Mississippi which boasts eight deluxe motorcoaches and two sleeper coaches and serves more than 500,000 clients.
Here’s their website.

GRIP and Plan of Action
And here is the more professional website design that GRIP produced for them.

Escot Bus Lines isa charter bus company which originated in St. Petersburg, Florida in 1983. Here’s their website:

And here’s a look at the site GRIP put together for Escot Bus Lines:

Here’s even a site designed by GRIP for the Southeastern Regional Motorcoach Operators:

As you can see, the profession-alism of a website can make or break a first impression of a company, no matter the quality of the service provided or the product produced.

Photography & Design
Branding
Promotional Material Creation – CD design – Brochures – Handbills – Posters – Magazine ads – Newsletters
Web Site Design and Creation – Web site hosting
Photography – Editing with Photoshop CS4
Logo Design

Public Relations
Social Media and Strategy Campaigns
Corporate Publicity
National and Local Newspaper Campaigns
Proactive Media Outreach
New Product and Service Positioning, Publicity and Reviews Management
Press Event Planning and Management
Electronic Press Kits
Press Material Creation
Tradeshow Support

Get in touch . . .
Green Room International Productions, Inc.Post Office Box 669Athens, Georgia 30603
Telephone 1-888-676-4747
Ext. 2025: for more information on GRIP’s broad array of 21st century media servicesExt. 2030: for advertising, marketing, and public relationsExt. 2035: for photography and designExt. 2040: for professional video productionExt. 2045: for our state of the art audio production studio
See our latest projects on http://www.GRIProductions.com

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Building a Web site: How Is It Important to Your Business

by Green Room International Productions on Jan 13, 2010

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Building a Web site: How Is It Important to Your Business — Presentation Transcript