Your secret business asset

Your Secret Business Asset Design Your Business. Engineer It To Work! www.designbusinessengineering.com

What’s This Secret Asset?
People Who Have Paid Money For Your Product Or Service
In other words…
www.designbusinessengineering.com

What That Means
Every person who has paid you money … in doing so, has:
made a choice
said yes to you
Said yes to your product or service.

In Other Words…
They have already invested in your business.
People prefer to believe
they made a good choice!
Tip: Reinforce that with every contact!

Movement
The furthest distance anyone moves in business… is the move from

Customers
Care and Feeding

Customers
Attracting New Customers

Honour Clients www.designbusinessengineering.com

How Much?
5 X

Best Scenario www.designbusinessengineering.com

Good Records!
Collection of marketing intelligence
Leads to creation of:
Prospecting database
Client database

There Is No ‘New’ Prospect
Where your product or service is to someone but not Everyone… your territory is finite.

Turning Information Into Gold
Information is just information.
Knowledge becomes useful when it can lead to an action that creates a desired result.

Information: The New Age
Coupons from the Internet are the fastest-growing part of the coupon world — their redemption increased 263 percent to about 50 million coupons in 2009, according to the coupon-processing company Inmar. Using coupons to link Internet behavior with in-store shopping lets retailers figure out which ad slogans or online product promotions work best, how long someone waits between searching and shopping, even what offers a shopper will respond to or ignore.
The coupons can, in some cases, be tracked not just to an anonymous shopper but to an identifiable person: a retailer could know that Amy Smith printed a 15 percent-off coupon after searching for appliance discounts at Ebates.com on Friday at 1:30 p.m. and redeemed it later that afternoon at the store.
“ You can really key into who they are,” said Don Batsford Jr., who works on online advertising for the tax preparation company Jackson Hewitt, whose coupons include search information. “It’s almost like being able to read their mind, because they’re confessing to the search engine what they’re looking for.”
While companies once had a slim dossier on each consumer, they now have databases packed with information. And every time a person goes shopping, visits a Web site or buys something, the database gets another entry.

Keep It Simple
You can collect and keep good data too.

Smart Vs Hard
Technology Employing
A business plan to follow
Marketing plan and strategy
Tools to collect data
Analysis of data
Record keeping process
Resources to keep data up-to-date
Monitoring system for tweaking and reporting
Mum & Dad
An order pad
MYOB for BAS

Improvement
You can’t do everything?

What Can You Do?
Review your current methods
Know why and what you want to improve
Analyze where you need to revise your method
Determine strategy and tactics
Implement
Monitor and Tweak

Example Actions
Create system for prospecting
Start a database for Prospects
Improve customer database for marketing
Create a system for customer relationship management
Turn it on!

Tools
Remember there are tools online and offline you can use to develop relationships with customers and future customers .
Social Media [Twitter, Facebook, blog, etc]
Website
Email marketing [Aweber, etc]
Send Out Cards
Workshops

Look After Your Asset www.designbusinessengineering.com

Newsletter … Sign Up! www.designbusinessengineering.com

Business Coach: Lindy Asimus
Interested in coaching for your business?
Contact:
[email_address]
Phone: 0403 365 855 (Australia)
Follow @lindyasimus on Twitter
On Facebook www.facebook.com/LAcoaching

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Your secret business asset

by Lindy Asimus Business Coach on Apr 20, 2010

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Your secret business asset — Presentation Transcript