Social Media And Your Business

An Introduction: Social Media For Business

What Is Social Media About?
Social media is about one thing.
Building Relationships.

Two Rules of Social Media
That are really one…
1 Respect your network members
2 Never, never, never spam.

What’s Social Media About?
For Individuals
Keeping in touch
Making new friends
Family
Close Friends
Information
Sharing

What’s Social Media About?
For Business
Keeping in touch with customers
Making new customers
Extending your business reach
An information channel
A research and learning channel
Sourcing new suppliers/JV Partners
Drive traffic to your site!

Social Media…
Gives you more ways to drive traffic to your website.
More ways to generate interest in your product
More people to help you spread the word about your business
A way to stand out…

Social Media
And of course…
Sell More!

How Big Is Social Media?
The Australian Bureau of Statistics reported in the 2006 Census that Internet access had almost doubled between 2001 and 2006.

At the end of the March quarter 2007, there were 6.43 million active Internet subscribers in Australia, comprised of 761,000 business and government subscribers and 5.67 million household subscribers.

The number of non dial-up subscribers was 4.34 million, compared with dial-up subscribers of 2.09 million recorded at the end of March 2007.

Non dial-up subscribers increased by 16% between September 2006 and March 2007, while dial-up dropped by 16%. The growth in non dial-up was driven mainly by household subscribers.
Sources... Patterns of Internet Access in Australia - ABS, November 2007
Internet Activity Survey (IAS) - ABS, March 2007

Search Engine Spending

2007 Online Advertising

Internet : New Marketplace
Whether you like it or not…
Whether you use it or not…
Your customers are using the internet and in increasing numbers.
If you want their attention – and their money – be where they are!

Basic Tools
Website
Email (not [email_address] )
Blog
Public Profiles for networks
High Speed internet connection
A strategy and plan of action

Where Do I Go?
Some Social Media Networks
Facebook
Twitter
Linkedin
YouTube
Flickr
Blogger
Posterous

FACEBOOK
Add your personal profile and you can start a business Fan Page
Advertise
Post articles
Photographs
Get Fans
Engage

Twitter
Register Your Name ID

Twitter Profile

Twitter
Microblogging service
Short messages – 140 characters
Follow friends
Others follow you
Share, help, engage, broadcast
Learn

Build Your Community

Custom Networks

Twitter - Follow Me

Linkedin
Your Professional Network

YouTube
Share videos
Business Promotions
Business Events
How-To Videos
On YouTube
embed in website
Can go Viral!

Flickr

blog
Variety of platforms
Publish online
Easy to update
Link to your website

Online Networks

Other Online Tools
RSS
Google Profile
Google Local & Maps
Skype
Directories
Twitter – online and mobile
SMS

Have A Strategy
Create a plan
Make it a part of your marketing plan
Promote your online ID offline
Add your social media ID to your web
Get professional help
Analyze your online metrics
Invest and measure your ROI

Come To A Tweetup!
@NewcastleCoffeeMorning
7.45am – 9am Fridays
Sprocket Roasters Café – CBD

Case Study
Kogi BBQ

Business Is Personal.
Remember…
Social networking is with the person behind the business.
Relationships are between people
Support your online friends

Not For Everyone?

What’s Possible For You?
How could you start using social media and online marketing in your business now?

Build Your Mailing List.
Permission based. Double opt-in
Distribute – Email Newsletter, Offers, Coupons, etc
Automate
Professional email service – not OUTLOOK! + No PDF attachments!

Consolidate Web Presence
Quality Website
Tell your story
Add links from all social media
Be contactable
Make buying an easy process
Engage your visitors

Spread Your Risk…
And increase your opportunities

Thanks For Following! http://twitter.com/lindyasimus

www.lindyasimus.com
“ We can let circumstances rule us,
Or we can take charge
and rule our lives from within.”
~ Earl Nightingale

Social Media And Your Business

by Lindy Asimus Business Coach on Feb 28, 2010

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Social Media And Your Business — Presentation Transcript