Lindy asimus social media for business introduction

Social Media & Business An Introduction

Social Media Is…

Social Media Is…
People + Communication
In other words…
Relationships.

Social Media Is…
The New Bush Telegraph.

We Love To Communicate
.

Twitter The New ‘Notificator’
Tweet in 140 Characters
.
140 Ch

This Many Reasons
9 Million
Australians
Led by Facebook & Twitter, Global Time Spent on Social Media Sites up 82% Year over Year*
*Nielson Company March 2010

5 Reasons To Care
People
Visibility
Reputation
Control The Message
Knowledge

People
Find People
Be Found By People
Hire the best People
Learn from the best People
Show up as the best People!

Visible
Your local business now competitive.
Size no barrier to entry

Reputation
Know what the talk is.
“ The reputation of a man is like his shadow: it sometimes follows and sometimes precedes him, it is sometimes longer and sometimes shorter than his natural size”
~ French Proverb

Control
“ If we don't define ourselves, we are going to let others define us.”
~Leonard Cohen

Knowledge
Industry
Competitors
Exemplars
Market
Customers
Prospects

Tools of Social Media
Blogs
Microblogs
Websites
Social Media Platforms
Newsletter opt-in
Fora

Common Platforms
Blogger & Wordpress
Twitter
Facebook Fan Pages
Specialist Networks
Linkedin
YouTube
Flickr

It Looks Like This

But Really…
The focal point is The Conversation.

Starting Point
Assess current position.
How?

You Need To Decide…
Do You Want To Engage With Your Market?
Do You Want To Expand Your Marketplace?
Do You Want To Sell More Stuff?

It Looks Like…
Not Everyone Does.

3 Examples At 1 Tweetup
Where a local merchant was sought online to provide a significant purchase, right now…
And in each case – no local business represented online to make the sale.

Anybody Home?
Why Can’t Lindy Buy A Mower Online?

Where Are The Businesses?
Why Can’t Gordon Order Timber Online From A Local Supplier?

Where Are The Businesses?
Why Can’t Stephanie Buy Turf Locally Online?

Local Business Online
Your Website – Does it work?
Social Media can drive more traffic to your site.

Consider Carefully
What do you want?

Social Media For Business
Starts with your website
Do you have one?
Does it do what it should?
Do you know what it should do?
What do you need to make it work?
Do it!

First Steps
Vision + Strategy
Select platforms
Implement action plan
Monitor + Develop

Integrate
Your
Marketing
Think Smart

Case Study
Kogi BBQ + Twitter

Kogi BBQ

#socialmedia4biz

#socialmedia4biz
Online
+
Offline!

Lifetime Value

Recapping…
Multiple ways of engaging
Get Feedback
Be Responsive
Online + Offline
Promote + Engage
Work From A Sound Strategy!

Business Coaching
Social media marketing is just one area where Lindy Asimus can help you review your business and plan a strategy to promote your business and become more profitable.
Contact
[email_address]

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Lindy asimus social media for business introduction

by Lindy Asimus Business Coach on Mar 22, 2010

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