Background Things To Know For Social Media For Small Business Owners

372 views
339 views

Published on

Before you start with social media marketing for your business here are some things to know.

Published in: Business, News & Politics
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
372
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
2
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Background Things To Know For Social Media For Small Business Owners

  1. 1. “If you’re not online now … it’s like you don’t exist!” – Workshop attendee 14 Feb 2012
  2. 2. 2012
  3. 3. Do you want potential customers to know about your business ... and find you?
  4. 4. Business + Internet  Expected
  5. 5. Strut Your Stuff!
  6. 6. Competition
  7. 7. SEO Scammers
  8. 8. The Best Results!
  9. 9. Going Fishing What is your key word or phrase for which you want to be found online?
  10. 10. Behind The Curtain
  11. 11. Traditional + Online = Marketing
  12. 12. 1. Who + What 2. How 3. My Reason 4. Easy
  13. 13. What? Content
  14. 14. Where? Eye Pattern Testing – Heat map!
  15. 15. Check Basics Layout Value Added – Expertise – Knowledge
  16. 16. Small Changes Make A Difference
  17. 17. Conversions - Move enquiries to sales
  18. 18. Drive Traffic (Visitors) To Your Business Drive Traffic (Visitors)
  19. 19. The Conversation “Social media enables small businesses to be in the same position as big businesses. It's free. See it as a gift.” – Quote from Twitter
  20. 20. Drivers
  21. 21. Transitional : Online enabled - Delivered by post. How many ways can you connect meaningfully with customers?
  22. 22. Action Steps Review existing online presence - or plan one Report on findings Research competition and SEO factors Renovate or Start a program for online eg Website/blog – social media platforms, Marketing plan to incorporate offline marketing with online for turbo charging both Review marketing materials and images used online and offline and update Photographs – business, employees, products – make them POP!
  23. 23. Like a copy of today’s notes? www.DesignBusinessEngineering.com

×