Finding the Needle in the Haystack: Keyword Searches
Search portals, such as Yahoo! and AltaVista use software called search engines that look for information on the Web based on queries or keywords
A query is like asking a question
A keyword can be any word you choose to search for
A hit is a Web site that matches your query or keyword
Finding a Needle in a Haystack: Natural Language and Phrase Searches
Natural language searching is a search method in which a query is expressed in the form of a question such as:
Why is the sky blue?
Phrase searching means searching for an exact phrase by enclosing the words in quotation marks such as:
“ food poisoning”
Pinning Things Down Even Further
Boolean logic is a system that uses operators to manipulate data, based on a simple yes or no ranking system
Boolean operators include:
AND/OR
NOT/-
NEAR/ADJ
You can also combine operators to narrow your search even more
AND/OR
The AND operator instructs the search engine to search for all documents containing one keyword AND another keyword
dogs AND breeds
The OR operator instructs the search engine to search for documents containing either keyword you specify
dogs AND labradors OR retrievers
NOT/-
The NOT (or - ) operator excludes documents containing a word you specify
Simpsons NOT Homer
NEAR/ADJ
The NEAR operator finds hits in which the two keywords are within 25 words of each other
tornadoes NEAR Texas
The ADJ operator stands for adjacent. It will only find documents in which one keyword is right next to the other
George NEAR Washington
Parentheses with Power
Parentheses , like in mathematics, identify which operations should be performed before other operations
cars AND NOT (truck OR rental)
Notice how different the results can be depending on the placement of the parentheses:
2*(4+8/2)=16
2*4+8/2=12
(2*4+8)/2=8
Using Real-Names Searches
America Online created real-name searches to help its members find sites easily. Members simply had to type a keyword such as Rosie into AOL’s software to locate information about Rosie O’Donnell
Some Internet companies like RealNames applied this concept to the Internet
Try searching for the following sites by entering their real name in the address box of your browser:
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