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    Search 101 Search 101 Presentation Transcript

    • Search 101 Have a Question? Use a Search Engine
    • Learn how to… Harness the Power of Search
    • Google
      • www.google.com
      • Internet Search King
      • Web Based Applications
      • Mountain View, CA
      • 14,000 Employees
      • 1996
    • Market Share
    • Google Page Rank
      • Gives every site on the Internet a rank from 0-10
      • The page rank of your site is determined by the links to your web site.
      • Each time somebody adds a link to your web site, Google interprets this as a vote for your site. The more links you have to your site, the more votes you get.
    • AdSense
      • www.google.com/adsense
      • AdSense is an ad serving program run by Google. Website owners can enroll in this program to enable text, image and, more recently, video advertisements on their sites.
      • These ads are administered by Google and generate revenue on either a per-click or per-thousand-impressions basis. Google is also currently beta-testing a cost-per-action based service.
    • Search Stats
      • Google has 91 million searches per day
      • Searches scan Billions of Pages
      • Most people only look at the Top 3 results of Search
    • Query Ask a Question of a Search Engine
    • Search Terms1 “ ” - Exact Phrase - - Excluded Words ~ - Similar Words Or - Multiple Words … . - Numerical Range
    • Search Terms2 Define: - Find Meanings Site: - Site Specific Link: - Linked Pages 1+1 - Math Answers Cm to Foot - Conversions
    • Search Terms3 Phonebook: - Phonebook Listings Stocks: - Stock Information Movie: - Showtimes Info: - Info about Related: - Similar Store: - Store Search
    • Search Terms4 SafeSearch: - Safe Search Weather: - Weather Search Zip: - Zip Code Search Conversions Book: - Book Search
    • Ask
      • www.ask.com
      • is an Internet search engine.
      • Formally know as AskJeeves
      • Recently redesigned web site.
    • MSN & Live
      • www.live.com , www.msn.com
      • Microsoft Network – search engine
      • Live.com is a customizable portal launched by Microsoft
    • Yahoo
      • www.yahoo.com
      • It provides a range of products and services including a web portal and search engine
      • Founded by Stanford University students Jerry Yang and David Filo in 1994
      • Sunnyvale, California.
    • Content Search Engines
      • www.kayak.com - Travel Search
      • www.zillow.com - Property Search
      • www.monster.com - Job Search
      • www.webmd.com - Medical Search
      • www.google.com/news - News Search
      • www.brainboost.com – Answer Search
      • www.askmenow.com – Answer Search
    • Content Search Engines
      • www.wikipedia.org - Information Search
      • www.howstuffworks.com - Understanding
      • www.riya.com - Image Search
      • www.dogpile.com – Metasearch
      • www.yellowpages.com – People Search
      • www.findsounds.com – Sound Search
      • www.shopping.com – Shopping Search
    • Content Search Engines
      • www.business.com - Business Search
      • www.mapquest.com – Map Search
      • www.yahooligans.com – Kid Search
      • www.quicklaw.com - Law Search
      • www.google.com/local - Local Search
      • www.truelocal.com - Local Search
      • 1800-GOOG 411 - Phone Search
    • Google Products
    • Google Earth & Maps
    • Google Streetview
    • Google Docs
      • Free Online
      • Word Processor
      • Spreadsheet
      • Presentations
      • Collaborate
      • Never Lose Data
      • Share
    • GMail Web Based Mail, Never Lose Mail
    • Google Calendar Web Based Organizer
    • 1-800 GOOG 411 Call Google
    • Text Google, 46645
    • Start Searching
      • Google
      • Yahoo
      • Microsoft