Search 101

899 views
864 views

Published on

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
899
On SlideShare
0
From Embeds
0
Number of Embeds
39
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Search 101

  1. 1. Search 101 Have a Question? Use a Search Engine
  2. 2. Learn how to… Harness the Power of Search
  3. 3. Google <ul><li>www.google.com </li></ul><ul><li>Internet Search King </li></ul><ul><li>Web Based Applications </li></ul><ul><li>Mountain View, CA </li></ul><ul><li>14,000 Employees </li></ul><ul><li>1996 </li></ul>
  4. 4. Market Share
  5. 5. Google Page Rank <ul><li>Gives every site on the Internet a rank from 0-10 </li></ul><ul><li>The page rank of your site is determined by the links to your web site. </li></ul><ul><li>Each time somebody adds a link to your web site, Google interprets this as a vote for your site. The more links you have to your site, the more votes you get. </li></ul>
  6. 6. AdSense <ul><li>www.google.com/adsense </li></ul><ul><li>AdSense is an ad serving program run by Google. Website owners can enroll in this program to enable text, image and, more recently, video advertisements on their sites. </li></ul><ul><li>These ads are administered by Google and generate revenue on either a per-click or per-thousand-impressions basis. Google is also currently beta-testing a cost-per-action based service. </li></ul>
  7. 7. Search Stats <ul><li>Google has 91 million searches per day </li></ul><ul><li>Searches scan Billions of Pages </li></ul><ul><li>Most people only look at the Top 3 results of Search </li></ul>
  8. 8. Query Ask a Question of a Search Engine
  9. 9. Search Terms1 “ ” - Exact Phrase - - Excluded Words ~ - Similar Words Or - Multiple Words … . - Numerical Range
  10. 10. Search Terms2 Define: - Find Meanings Site: - Site Specific Link: - Linked Pages 1+1 - Math Answers Cm to Foot - Conversions
  11. 11. Search Terms3 Phonebook: - Phonebook Listings Stocks: - Stock Information Movie: - Showtimes Info: - Info about Related: - Similar Store: - Store Search
  12. 12. Search Terms4 SafeSearch: - Safe Search Weather: - Weather Search Zip: - Zip Code Search Conversions Book: - Book Search
  13. 13. Ask <ul><li>www.ask.com </li></ul><ul><li>is an Internet search engine. </li></ul><ul><li>Formally know as AskJeeves </li></ul><ul><li>Recently redesigned web site. </li></ul>
  14. 14. MSN & Live <ul><li>www.live.com , www.msn.com </li></ul><ul><li>Microsoft Network – search engine </li></ul><ul><li>Live.com is a customizable portal launched by Microsoft </li></ul>
  15. 15. Yahoo <ul><li>www.yahoo.com </li></ul><ul><li>It provides a range of products and services including a web portal and search engine </li></ul><ul><li>Founded by Stanford University students Jerry Yang and David Filo in 1994 </li></ul><ul><li>Sunnyvale, California. </li></ul>
  16. 16. Content Search Engines <ul><li>www.kayak.com - Travel Search </li></ul><ul><li>www.zillow.com - Property Search </li></ul><ul><li>www.monster.com - Job Search </li></ul><ul><li>www.webmd.com - Medical Search </li></ul><ul><li>www.google.com/news - News Search </li></ul><ul><li>www.brainboost.com – Answer Search </li></ul><ul><li>www.askmenow.com – Answer Search </li></ul>
  17. 17. Content Search Engines <ul><li>www.wikipedia.org - Information Search </li></ul><ul><li>www.howstuffworks.com - Understanding </li></ul><ul><li>www.riya.com - Image Search </li></ul><ul><li>www.dogpile.com – Metasearch </li></ul><ul><li>www.yellowpages.com – People Search </li></ul><ul><li>www.findsounds.com – Sound Search </li></ul><ul><li>www.shopping.com – Shopping Search </li></ul>
  18. 18. Content Search Engines <ul><li>www.business.com - Business Search </li></ul><ul><li>www.mapquest.com – Map Search </li></ul><ul><li>www.yahooligans.com – Kid Search </li></ul><ul><li>www.quicklaw.com - Law Search </li></ul><ul><li>www.google.com/local - Local Search </li></ul><ul><li>www.truelocal.com - Local Search </li></ul><ul><li>1800-GOOG 411 - Phone Search </li></ul>
  19. 19. Google Products
  20. 20. Google Earth & Maps
  21. 21. Google Streetview
  22. 22. Google Docs <ul><li>Free Online </li></ul><ul><li>Word Processor </li></ul><ul><li>Spreadsheet </li></ul><ul><li>Presentations </li></ul><ul><li>Collaborate </li></ul><ul><li>Never Lose Data </li></ul><ul><li>Share </li></ul>
  23. 23. GMail Web Based Mail, Never Lose Mail
  24. 24. Google Calendar Web Based Organizer
  25. 25. 1-800 GOOG 411 Call Google
  26. 26. Text Google, 46645
  27. 27. Start Searching <ul><li>Google </li></ul><ul><li>Yahoo </li></ul><ul><li>Microsoft </li></ul>

×