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Search 101 Presentation Transcript

  • 1. Search 101 Have a Question? Use a Search Engine
  • 2. Learn how to… Harness the Power of Search
  • 3. Google
    • www.google.com
    • Internet Search King
    • Web Based Applications
    • Mountain View, CA
    • 14,000 Employees
    • 1996
  • 4. Market Share
  • 5. Google Page Rank
    • Gives every site on the Internet a rank from 0-10
    • The page rank of your site is determined by the links to your web site.
    • Each time somebody adds a link to your web site, Google interprets this as a vote for your site. The more links you have to your site, the more votes you get.
  • 6. AdSense
    • www.google.com/adsense
    • AdSense is an ad serving program run by Google. Website owners can enroll in this program to enable text, image and, more recently, video advertisements on their sites.
    • These ads are administered by Google and generate revenue on either a per-click or per-thousand-impressions basis. Google is also currently beta-testing a cost-per-action based service.
  • 7. Search Stats
    • Google has 91 million searches per day
    • Searches scan Billions of Pages
    • Most people only look at the Top 3 results of Search
  • 8. Query Ask a Question of a Search Engine
  • 9. Search Terms1 “ ” - Exact Phrase - - Excluded Words ~ - Similar Words Or - Multiple Words … . - Numerical Range
  • 10. Search Terms2 Define: - Find Meanings Site: - Site Specific Link: - Linked Pages 1+1 - Math Answers Cm to Foot - Conversions
  • 11. Search Terms3 Phonebook: - Phonebook Listings Stocks: - Stock Information Movie: - Showtimes Info: - Info about Related: - Similar Store: - Store Search
  • 12. Search Terms4 SafeSearch: - Safe Search Weather: - Weather Search Zip: - Zip Code Search Conversions Book: - Book Search
  • 13. Ask
    • www.ask.com
    • is an Internet search engine.
    • Formally know as AskJeeves
    • Recently redesigned web site.
  • 14. MSN & Live
    • www.live.com , www.msn.com
    • Microsoft Network – search engine
    • Live.com is a customizable portal launched by Microsoft
  • 15. Yahoo
    • www.yahoo.com
    • It provides a range of products and services including a web portal and search engine
    • Founded by Stanford University students Jerry Yang and David Filo in 1994
    • Sunnyvale, California.
  • 16. Content Search Engines
    • www.kayak.com - Travel Search
    • www.zillow.com - Property Search
    • www.monster.com - Job Search
    • www.webmd.com - Medical Search
    • www.google.com/news - News Search
    • www.brainboost.com – Answer Search
    • www.askmenow.com – Answer Search
  • 17. Content Search Engines
    • www.wikipedia.org - Information Search
    • www.howstuffworks.com - Understanding
    • www.riya.com - Image Search
    • www.dogpile.com – Metasearch
    • www.yellowpages.com – People Search
    • www.findsounds.com – Sound Search
    • www.shopping.com – Shopping Search
  • 18. Content Search Engines
    • www.business.com - Business Search
    • www.mapquest.com – Map Search
    • www.yahooligans.com – Kid Search
    • www.quicklaw.com - Law Search
    • www.google.com/local - Local Search
    • www.truelocal.com - Local Search
    • 1800-GOOG 411 - Phone Search
  • 19. Google Products
  • 20. Google Earth & Maps
  • 21. Google Streetview
  • 22. Google Docs
    • Free Online
    • Word Processor
    • Spreadsheet
    • Presentations
    • Collaborate
    • Never Lose Data
    • Share
  • 23. GMail Web Based Mail, Never Lose Mail
  • 24. Google Calendar Web Based Organizer
  • 25. 1-800 GOOG 411 Call Google
  • 26. Text Google, 46645
  • 27. Start Searching
    • Google
    • Yahoo
    • Microsoft