Victoriassecret

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NMDL Fall 2011 Final Project

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Victoriassecret

  1. 1. By Lindsay PascoeDecember 3, 2011NMDL 2011
  2. 2. CurrentLarge seller of bras, underwear, lingerie, pajamasHas other lines of beauty products, clothing, swimwear, and shoes.Created Victoria’s Secret Pink: a line for teenage girls. Comfy and cute.
  3. 3. Goals & ChallengesGoals Challenges• Create higher profit • Getting more• Increase repeat customers buyers • New and innovated products
  4. 4. INNOVATIVE IDEA VICTORIA’S SECRET PLUSA sexy line of intimates and pajamas for plus size women
  5. 5. Get the Message Out? With so many followers.. • Use all Twitter Accounts • Regular posts on Facebook Pages • Put previews in catalogue • Use Google AdWords • Buzz
  6. 6. Competition
  7. 7. Why Will VSP Succeed?Look at Victoria’s Secret Pink!So many loyal customers alreadySuch a popular and well- known brand
  8. 8. Lets Talk MoneyGoal is to increase sales by 10 percentCurrent Sales - $5 billionOperating costs - $1 B
  9. 9. Budget$25 million for start up of an integrated marketing program
  10. 10. Timeline• December 2011– February 2012: Design and create new products• March 2012: Post about upcoming line on Facebook and Twitter continuously• April 2012: Have images and products “coming soon” in catalogue• July 2012: Create final buzz during Semi- Annual Sale• August 2012: Launch Victoria’s Secret Plus

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