Social irl lawrence habitat 97 03


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Social irl lawrence habitat 97 03

  1. 1. Social: IRLHow Lawrence Habitat for Humanityuses social media to build capacity Lindsey Slater Community Outreach Coordinator @LindseySlater @LawrenceHabitat
  2. 2. Hired as Lawrence Habitat’s first-ever Community Outreach Coordinator in April 2012.Spent (almost) 5 years as a reporter, anchor and producer for 6NewsLawrence and the Lawrence Journal- World (before they broke up).BSJ from Northwestern University’s Medill School of Journalism 2007
  3. 3. Seeking to put God’s love into action, Habitat for Humanity brings people together to build homes, communities and hope. We build in Douglas and Jefferson counties in Kansas. Lawrence Habitat selects deserving family partners to work with. Habitat builds homes with donated funds and volunteer labor. Homeowners make a down payment, monthly mortgage payments and pay taxes and utilities. Habitat provides a hand up, not a hand out.
  4. 4. Social Media At a Glance• Lawrence Habitat for Humanity – Facebook: 674 likes – Twitter: 1,345 followers• Women Build – Facebook: 309 likes – Twitter: 499 followers• – 18,200 page views since complete overhaul in May 2012
  5. 5. We asked for likes…
  6. 6. …and promised a t-shirt to 5 of our newfollowers…once we hit 300 likes.
  7. 7. It’s hip to be Square…
  8. 8. Mobile Donation Stations Receipts can be texted or emailed to donors!
  9. 9. Pandemonium
  10. 10. Just because it exists,doesn’t mean you have to use it. Use social media outlets that make sense for your organization.
  11. 11. Google for Nonprofits is the way to go.
  12. 12. Here’s why my focus is now on Google+ and their products. August 30, 2012357 people saw post October 19, 2012 64 people saw post
  13. 13. Google Nonprofit Exclusives
  14. 14. Google WalletNew & Improved August 2012
  15. 15. You can personalize checkout…
  16. 16. Get $10,000/month in-kind from Google AdWords!
  17. 17. Ad ClicksAd Groups Total In-Kind For January
  18. 18. Ad Group: Volunteer Ads About Volunteering
  19. 19. Never stop learning! Sign up for their Nonprofit Tech 2.0 newsletter.
  20. 20. Connect with us! @LawrenceHabitatGoogle+: Lawrence Habitat for Humanity Me, too! @Lindsey Slater
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