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Social Media Marketing Content Strategy

by Lindsey Fair on Oct 10, 2011

644 views

Strategy not tactics for social media writing. 3rd year Advertising class lecture slides.

Strategy not tactics for social media writing. 3rd year Advertising class lecture slides.

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marketing plan target market content strategy content online writing marketing mix social media marketing social media marketing social network groundswell content marketing

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Words That Begin With You at Words That Begin With You Very nice visuals, and solid content marketing basics. 5 months ago Reply
Are you sure you want to Yes No

What do they want to talk about and what are they talking about -deals, brand, complaints, personal, etc. Tools Google Alerts, Trends and Adwords Twitter searches

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Words That Begin With You at Words That Begin With You Tags content marketing 5 months ago

Social Media Marketing Content Strategy — Presentation Transcript

content strategy for SMM presented by Lindsey Fair
what do customers want to chat about?
what kind of pain are you solving?
know your voice
tell a story
make one point
make it shareable
make it measurable
engagement connection passion
exchange listening dialogue
emotion surprise empathy
experience celebration real-time
essence meaning authenticity
ngagement xchange motion xperience ssence
- Know your voice
- Tell a story
- Make one point
- Make shareable
- Make it trackable
E
All photos used in this presentation are licensed under Creative Commons, NonCommercial-ShareAlike 3.0 and sourced through Google Images and flickr