Social Media listenting, monitoring and metrics

by Lindsey Fair on Nov 03, 2011

The challenges and importance of creating ROI fomr your social media campaigns.

The challenges and importance of creating ROI fomr your social media campaigns.

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Social Media listenting, monitoring and metrics — Presentation Transcript

SMM metrics , listening & monitoring presented by Lindsey Fair

good listener ?

listening isn’t about how much time you spend on tech.

monitoring identifies symptoms

listening finds causes

“ I would much rather be in front of ten people who are the right people than ten thousand people who aren’t.” – Seth Godin

sentiment analysis 1

influencer analysis 2

volume analysis 3

content analysis 4

benchmark analysis 5

s ocial CRM

challenges in s ocial ROI

All photos used in this presentation are licensed under Creative Commons, NonCommercial-ShareAlike 3.0 and sourced through Google Images and flickr