Challenge: Overcome negative imageSolution: Lip Dub video produced by an entire community.Results: Video went viral, reaching 4.2M views on YouTube in the first 4months. Cracking the top 10 for most viewed video in the world on5/28/11. Including hundreds of thousands of Facebook likes/shares todate. Also, the project received huge coverage across traditional mediaoutlets and blogs, greatly increasing their message and reach. you couldeasily say they received roughly $300,000 worth of media impact ontheir $40,000 investment (15M*$20/1000 = $300,000)
Challenge: Launch a new productSolution: Dunkin Donuts’ Facebook Campaign Turns Your Profile Pic intoPrizesResults: Their overall number of Twitter followers increased since thecampaign from a total of around 23,000 followers to almost 43,000followers. Also, at the time of the campaign, there was about 103comments on the update with the campaign details plus around 500clicks on the like button.
Challenge: To keep the conversation going in a highlycompetitive situationSolution: Promote a hashtag, find your influencersResults: Klout helped Audi find more than 1,100 people to reach out to aboutthe campaign — 200 of them received an Audi travel mug and flashlight.Klout’s Audiphiles tweeted more than 12,000 times about the hashtag,creating a viral chain of Audi-related chatter online. The company then chosethe best tweets containing #ProgressIs; the winner, @jetsetbrunette, won atrip to California to test-drive some Audis, and she also got to choose a charityto which Audi donated $25,000. A study by Visibli stats that Audi now has themost “engaged” fans of any entity on Facebook
Challenge: Crowdsource a new productSolution: DEWmocracy was a multi-part, long-term project aimed atcreating a new soda flavor through fan voting.Results: Mountain Dew gained a ton of exposure and loyalty bymobilizing its customers to help grow the brand. The largely grassrootsmovement built natural buzz around the new flavors with a huge net ofsocial media exposure.
Challenge: Get young people to talk about healthSolution: Asked folks to donate their facebook and twitter statuses tothe cause, created an app to capitalize on thatResults: don’t know, but it’s brilliant! Or is it?...
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