storytelling is the oldest form of word-of-mouth and now we're moving back where it all started - John Steinbeck
key is that it's unpaid referral
viral effect – need those with klout to make it work, sns make it easy to measure this now
moving back to this because it is the most trusted and the world is so crowded with so much info pollution
Constantly changing lots of time-wasters very geographically sensitive
Intro to Social Media Marketing
“ a group of Internet - based applications that build on the ideological and technological foundations of Web 2.0 , and that allow the creation and exchange of user-generated content .” Andreas Kaplan and Michael Haenlein
“ ..social media is word of mouth struck by lightening .” Mark Burgess
<ul><li>For next week: </li></ul><ul><li>Bring laptops just in case </li></ul><ul><li>Read as much of Groundswell as possible </li></ul><ul><li>Bring to class on Monday – digital photo(s), resume, contact info, creative thinking caps </li></ul>All photos used in this presentation are licensed under Creative Commons, NonCommercial-ShareAlike 3.0 and sourced through Google Images and flickr
A particular slide catching your eye?
Clipping is a handy way to collect important slides you want to go back to later.