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Public relations

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Published in: News & Politics, Business

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Transcript

  • 1. A PR Quickie Presented by Lindsey Fair
  • 2. Define Your Publics Customers Staff Board Members Suppliers Volunteers Influencers Media Partners Government Labour Specialists Institutions Prospects
  • 3. Goal?? Become the Cool Kid on Campus
  • 4. How?? Be Found... Everywhere they look!
  • 5. Tactics The Press Kit
  • 6. Tactics The News Conference
  • 7. Tactics The Author
  • 8. Tactics The Committee Member
  • 9. Tactics The Firefighter
  • 10. The Spin Doctor
  • 11. What do you say?? The Media Release Contact Info || Headline || Location || Party Invite || What || Quote || Why || RSVP || -30-