Organic Search 101

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Organic Search 101

  1. 1. ORGANIC Search Marketing Created by Lindsey Fair
  2. 2. SERP’s search engine results page
  3. 3. Search starts with a spider The more often the search engine finds your site and the more ‘popular’ sites is where it is found the higher your site will show up in search engines.
  4. 4. It’s about being the popular one
  5. 5. click on organic results(http://searchenginewatch.com/article/2200730/Organic-vs.-Paid-Search-Results-Organic-Wins-94-of-Time)
  6. 6. search everywhere marketing search engine optimization
  7. 7. If you can’t be #1, 2, or 3 you may be better off to be #10
  8. 8. But you should aim to be #1, 2, or 3 in Organic
  9. 9. Pandas, Penguins and the deal with algorithms http://searchenginewatch.com
  10. 10. Strategy Tactics win a few customers Strategies win market share
  11. 11. Start with the The right product The right people The right promotional – idea, collateral The right place – channel choice The right price (organic vs paid or both)
  12. 12. Being little doesn’t make you irrelevant Google = 69% 19.4 billion Bing 2nd with 3.5 billion Yahoo 3rd with 2.2 billion
  13. 13. Friendly Sitemaps https://support.google.com/webmasters/answer/156184?hl=en http://www.sitemaps.org/protocol.html
  14. 14. Link Building
  15. 15. Submission & ReSubmission
  16. 16. Search is more than text
  17. 17. Rich Snippets
  18. 18. Have a multi-domain name strategy – brand / campaign (14theories.com) & keyword specific (webdesignkingston.com) Domain Names
  19. 19. DiverDown…. Make 404’s useful for your customers and for SE’s
  20. 20. Breadcrumb Navigation
  21. 21. File Names & Systems Make them keyword dense – useful – not image1.jpg

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