Organic Search 101
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Organic Search 101

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Organic Search 101 Organic Search 101 Presentation Transcript

  • ORGANIC Search Marketing Created by Lindsey Fair
  • SERP’s search engine results page
  • Search starts with a spider The more often the search engine finds your site and the more ‘popular’ sites is where it is found the higher your site will show up in search engines.
  • It’s about being the popular one
  • click on organic results(http://searchenginewatch.com/article/2200730/Organic-vs.-Paid-Search-Results-Organic-Wins-94-of-Time)
  • search everywhere marketing search engine optimization
  • If you can’t be #1, 2, or 3 you may be better off to be #10
  • But you should aim to be #1, 2, or 3 in Organic
  • Pandas, Penguins and the deal with algorithms http://searchenginewatch.com
  • Strategy Tactics win a few customers Strategies win market share
  • Start with the The right product The right people The right promotional – idea, collateral The right place – channel choice The right price (organic vs paid or both)
  • Being little doesn’t make you irrelevant Google = 69% 19.4 billion Bing 2nd with 3.5 billion Yahoo 3rd with 2.2 billion
  • Friendly Sitemaps https://support.google.com/webmasters/answer/156184?hl=en http://www.sitemaps.org/protocol.html
  • Link Building
  • Submission & ReSubmission
  • Search is more than text
  • Rich Snippets
  • Have a multi-domain name strategy – brand / campaign (14theories.com) & keyword specific (webdesignkingston.com) Domain Names
  • DiverDown…. Make 404’s useful for your customers and for SE’s
  • Breadcrumb Navigation
  • File Names & Systems Make them keyword dense – useful – not image1.jpg