SEM Site & Search Overview

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For MCOM43 at St. Lawrence College

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  • Why? Search stats
  • SEM
  • The web marketing is... Content Strategist: Brainstorm topics, Edit Content, Schedule posts and guest posts. – Inbound marketer: build relationships across your market & verticals, become trust-worthy enough to get quoted, linked back automatically. Create a solid link building plan that doesn't get affected by Google's next algo update. – PR and Community Manager: Be the PR guy who's the face of the brand at all times. – And reputation manager, website health manager, design strategist, etc.
  • SEM Site & Search Overview

    1. 1. An Intro to SEM: Sites & Search Presented by Lindsey Fair
    2. 2. BILLION searches were conducted in July 2013 http://www.comscore.com/Insights/Press_Releases/2013/8/comScore_Releases_July_2013_U.S._Search_Engine_Rankings
    3. 3. The Bottom Line is the same.

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