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Marketing 101

by Lindsey Fair on Sep 14, 2011

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1 hour marketing overview workshop for Economic Developers, but really pertains to anyone working on a marketing plan.

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1 hour marketing overview workshop for Economic Developers, but really pertains to anyone working on a marketing plan.

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Marketing 101 — Presentation Transcript

marketing 101 let’s get started Presented by Lindsey Fair 2011

you need a plan ..even a sticky note plan

what’s your target ? ..you don’t want to miss them

who’s your competition ?

what’s your USP ?

the marketing mix product place price promotion

+ communication strategy

trends from trendwatching.com RANDOM ACTS OF KINDNESS URBANOMICS PRICING PANDEMONIUM ONLINE STATUS SYMBOLS WELLTHY SOCIAL-LITES AND TWINSUMERS EMERGING GENEROSITY PLANNED SPONTANEITY OWNER-LESS

back to the plan

Goal / objectives

Target market

Competition

Product

Com Strat

Promotion

Budget

All photos used in this presentation are licensed under Creative Commons, NonCommercial-ShareAlike 3.0 and sourced through Google Images and flickr keep peddling Lindsey Fair www.lindseyfair.ca @lindseyfair

Marketing 101

by Lindsey Fair on Sep 14, 2011

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Marketing 101 — Presentation Transcript