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Mark 6 slidedeck Intro to Globalization

by Lindsey Fair on Jan 09, 2012

755 views

First day intro lecture for International Marketing

First day intro lecture for International Marketing

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business international marketing marketing global marketing ethnocentrism antiglobalization

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Customers and commerce
Business processes
Watch out! making value judgments about another culture from perspectives of one's own cultural system
So why are people against it? The poor The environment National sovereignty and local culture Why does this matter to marketers Creating the image for the right people PR issues Relationships not only with customers but suppliers, employees, etc.
Question to think about / comment on Facebook: Why is Target coming to Canada? due: profile sheet facebook --> sign up and question comment

Mark 6 slidedeck Intro to Globalization — Presentation Transcript

brief intro to international marketing Presented by Lindsey Fair
globalization of markets
globalization of production
ethnocentrism
anti -globalization
assembling success
why is TARGET coming to Canada ?