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Employee Recruiting 3.0 Social Media Best Practices for Employee Recruitment Summer / Fall 2011 St. Lawrence College Lindsey Fair, Faculty Advisor Matt Landers, Research Lead Chris Green, Researcher (Advertising) Olga Dolia, Researcher (Marketing) Casie Jones, Researcher (HR) Partners
It's not a FAD. It's here and it's BIG Social media (including blogs) captures 80% of American Internet users’ time online, according to the Social Media Report. That’s double the amount of time spent on online games (Nielson, 2011).
They want to connect not just surf anymore. They expect to find you there, and that’s where they’re looking.
Social Media is an integral part of hiring Social media is “no longer just the shiny new object in the toolbox, social media recruiting has become an integral part of hiring ” (Zappa, 2011)
Only 2.9% of Americans spend time on online classifieds
Classifieds are great for job seekers, but not so great for industries with low unemployment rates
Not Looking = Top Tier Companies need to appeal to the 53% of the workforce that are open to a new job but are not actively looking , according to Jobvite (Murguia, 2011). Often, these candidates are also the top tier candidates .
56% of organizations are using social networking sites to find candidates in one way or another. (SHRM, 2011)
two-thirds ( 64%) of businesses use two or more social networks in the recruitment strategy. (McIlvaine, 2011)
Nearly 90% of employers have plans to use social media as a recruiting tool in the near future (Adams, 2011)
53% success rate in recruiting through social networks. (Atenta, 2011)
Industry Comparisons Health care and social assistance agencies are utilizing social media for recruiting the most (21%). Surprisingly, only 13% of technical industries are using social media to recruit and only 3% of construction , mining, oil and gas companies are using it for this purpose. Larger corporations are adopting 3.0 strategies faster than smaller companies (SHRM, 2011)