Elements of Culture in International Business

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  • physical / material values / attitudes manners / customs aesthetics educational social institution religion language
  • Focus on individual achievement High individualistic societies = act for self, group decision making downplayed
  • Extent people accept inequality High degree of power distance = significant differences in wealth and education are accepted Low degree = individuals participate in corporate decisions and share profits
  • Extent to which individuals expect to be guided by rules and regs High uncertainty avoidance = low risk tolerance, less entrepreneurial
  • Extent of focus on achievement, success, competition as opposed to caring and nurturing relationships
  • Elements of Culture in International Business

    1. 1. elements of culture Presented by Lindsey Fair
    2. 2. cultural analysis: individualism
    3. 3. cultural analysis: power distance
    4. 4. cultural analysis: uncertainty avoidance
    5. 5. cultural analysis: masculinity

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