Considerations   style   packaging   next step
Personalization   Reflect customer   insight   Make them feel   special
The art:   Does the art   support the   concept and the   copy?   Is the type   readable?   Can the artwork be   produced?...
direct marketing creative
direct marketing creative
direct marketing creative
Upcoming SlideShare
Loading in …5
×

direct marketing creative

1,169
-1

Published on

Published in: Business, News & Politics
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
1,169
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
3
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • The Creative has 3 parts:copygraphicsinteraction
  • Considerationsstyle – illustrations vs photospackagingnext step
  • PersonalizationReflect customer insightMake them feel specialIs it one person talking to another? Or a public address? The best copy is the copywriter talking to the prospect
  • The art:•  Does the art support the concept and the copy?•  Is the type readable?•  Can the artwork be produced?•  Color•  Ink / Paper•  Involvement / Interaction
  • The Response Device Should Breathe UrgencyDoes the copy really go for action? Or is it just a perfunctory request? Do they lose something if they don’t reply quickly? Do they get something if they do?
  • direct marketing creative

    1. 1. Considerations style packaging next step
    2. 2. Personalization Reflect customer insight Make them feel special
    3. 3. The art: Does the art support the concept and the copy? Is the type readable? Can the artwork be produced? Color Ink / Paper Involvement / Interaction

    ×