Determining, finding and engaging the target market for SMM

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Presentation on Social Media Target Market to 3rd year college advertising program.

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  • One in three Obama voters is a Joiner, which may be helping the my.barackobama.com strategy. Edwards voters (62% Spectators) are the most likely to be consuming social applications; Clinton voters are the least, with only 49% Spectators and 42% Inactives. 34% of Gore voters are Critics -- he ought to connect with them in some sort of community or forum to make them a force for his issues in the general election. Obama, Clinton, and Edwards voters are all rich with Creators (at least 22% of their supporters) -- energize those voters and they'll start getting the Spectators excited. relatively anemic levels of Creator participation -- no Republican gets above 16%.
  • Demographics, behaviours, brands, media usage, attitudes
  • Determining, finding and engaging the target market for SMM

    1. 1. Determining, finding and engaging the target market for SMM presented by Lindsey Fair
    2. 2. Everyone? NO
    3. 3. Creators 24% Conversationalists 33% Critics 37% Collectors 20% Joiners 59% Spectators 70% Inactives 17%
    4. 4. Democrats Republicans
    5. 5. Tweeters
    6. 6. Our Class
    7. 7. Tweeters
    8. 14. Wrong Audience? All photos used in this presentation are licensed under Creative Commons, NonCommercial-ShareAlike 3.0 and sourced through Google Images and flickr Infographics have been cited with the appropriate source.

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