How to save money on your campaign slides
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How to save money on your campaign slides



Lindsey Coster of Harney Coster & Associates shares ways to save money on a political campaign.

Lindsey Coster of Harney Coster & Associates shares ways to save money on a political campaign.



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How to save money on your campaign slides How to save money on your campaign slides Presentation Transcript

  • 5 Ways to Save Money on Your Campaign
    Presented by: Lindsey Coster 405.313.4661
  • Savings add up
    Save money in axillary areas.
    Money saved can be put into key areas of campaign.
    Show good financial stewardship. 405.313.4661
  • What could your campaign do with an extra $1,000?
    How about $5,000
    Radio spot, direct mail piece, extra airtime? 405.313.4661
  • 1. Change your ink preferences
    You can save 50% of your ink
    Simple to do 405.313.4661
  • 2. Buy envelopes in bulk
    Do this in general.
    contribution envelopes, letterhead etc.
    This is my BIG secret.
    Do this for invitation envelopes. 405.313.4661
  • 3. Invitations
    Design 3 or 4 and use them over and over.
    Time is money so you are not wasting your time designing new invitations.
    Always the same size and will fit in the envelopes you ordered in bulk at the beginning of the campaign. 405.313.4661
  • 4. Ask for donations
    No not for money!
    Call your Restaurant Association or Malt Beverage Association.
    This is Matt Harney’s favorite thing to do, he is the best at getting donated wine for our fundraisers. 405.313.4661
  • 5. Catering
    ALWAYS under-order
    Are you expecting 100? Have food for 50 (or less).
    Don’t do this for a sit down dinner.
    Perfect for come and go receptions.
    My trick? In the summers I serve cookies and lemonade. That’s all. I have never heard a complaint from a client or a guest. 405.313.4661
  • Sample menus
    Fruit tray 25
    Vegetable tray 25
    Spinach dip with chips 25
    Meatballs 25
    Assorted cheeses 25
    Vegetable Tray 25
    These are each menus I have used when attendance was projected at 100 people. I brought the water and tea myself and the cost was less than $100!! 405.313.4661
  • 6. Polling
    Polling is sooo expensive.
    This works best on larger races.
    Buy a question from another campaign.
    Will save you thousands of dollars. 405.313.4661
  • 7. Promotional Materials
    Cups, hats, mouse pads, emery boards, etc.
    HUGE waste of money.
    No one keeps these materials.
    They don’t turn into votes.
    No one keeps these materials. 405.313.4661
  • 8. Logos!
    Harney Coster Logo: Notice anything?? 405.313.4661
  • Logos continued
    • One and two color logos will be the cheapest you can get.
    • If you have a complex logo it can be distracting.
    • HCA takeaway: minimize the look of your logo will not only keep your cost down, it will look better. 405.313.4661
  • 9. Dated Materials
    Setting up your campaign to have to re-order every election cycle.
    Do not put a year on anything: signs, bumper stickers, letterhead, etc.
    You are going to be running again, right? So think ahead! 405.313.4661
  • 10. Mail House
    Use a mail house.
    You do pay for handling, but with all the costs associated you end up saving.
    I usually reach a number with my clients so that if a mailing is over it (350) it goes to the mail house.
    $.44 compared to $.38 or less. 405.313.4661
  • 11. Mail continued
    If your list is brand new, send it standard, formerly called third class.
    $.44 compared to $.27!!
    Not to mention this is a big time saver.
    Your time and your volunteers. 405.313.4661
  • 12. Sponsor Boards
    I like to have a board at every fundraiser.
    I recognize sponsors for current event as well as max sponsors to the campaign.
    Getting it printed at Staples or Kinkos can cost $35-60 depending on the size.
    SO, instead buy a frame at the beginning of the campaign and have posters printed.
    Spending $10 or less each time instead.
    HCA takeaway: the frame looks nicer than just the board on an easel. 405.313.4661
  • Wrapping up…
    Buying in bulk
    Food and beverage donations
    Smart catering
    Promotional materials
    Dated materials
    Mail House
    Sponsor boards 405.313.4661
  • Lindsey Coster
    5 Ways to Save Money on Your Campaign