How to save money on your campaign slides
Upcoming SlideShare
Loading in...5
×
 

How to save money on your campaign slides

on

  • 615 views

Lindsey Coster of Harney Coster & Associates shares ways to save money on a political campaign.

Lindsey Coster of Harney Coster & Associates shares ways to save money on a political campaign.

Statistics

Views

Total Views
615
Views on SlideShare
546
Embed Views
69

Actions

Likes
0
Downloads
7
Comments
0

1 Embed 69

http://calltimeblog.com 69

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

How to save money on your campaign slides How to save money on your campaign slides Presentation Transcript

  • 5 Ways to Save Money on Your Campaign
    Presented by: Lindsey Coster
    @LindseyCosterLindsey@harneycoster.com 405.313.4661
  • Savings add up
    Save money in axillary areas.
    Money saved can be put into key areas of campaign.
    Show good financial stewardship.
    @LindseyCosterLindsey@harneycoster.com 405.313.4661
  • What could your campaign do with an extra $1,000?
    How about $5,000
    Radio spot, direct mail piece, extra airtime?
    @LindseyCosterLindsey@harneycoster.com 405.313.4661
  • 1. Change your ink preferences
    You can save 50% of your ink
    Simple to do
    @LindseyCosterLindsey@harneycoster.com 405.313.4661
  • 2. Buy envelopes in bulk
    Do this in general.
    contribution envelopes, letterhead etc.
    This is my BIG secret.
    Do this for invitation envelopes.
    @LindseyCosterLindsey@harneycoster.com 405.313.4661
  • 3. Invitations
    Design 3 or 4 and use them over and over.
    Time is money so you are not wasting your time designing new invitations.
    Always the same size and will fit in the envelopes you ordered in bulk at the beginning of the campaign.
    @LindseyCosterLindsey@harneycoster.com 405.313.4661
  • 4. Ask for donations
    No not for money!
    Call your Restaurant Association or Malt Beverage Association.
    This is Matt Harney’s favorite thing to do, he is the best at getting donated wine for our fundraisers.
    @LindseyCosterLindsey@harneycoster.com 405.313.4661
  • 5. Catering
    ALWAYS under-order
    Are you expecting 100? Have food for 50 (or less).
    Don’t do this for a sit down dinner.
    Perfect for come and go receptions.
    My trick? In the summers I serve cookies and lemonade. That’s all. I have never heard a complaint from a client or a guest.
    @LindseyCosterLindsey@harneycoster.com 405.313.4661
  • Sample menus
    Fruit tray 25
    Vegetable tray 25
    Spinach dip with chips 25
    Water
    Tea
    Meatballs 25
    Assorted cheeses 25
    Vegetable Tray 25
    Water
    Tea
    These are each menus I have used when attendance was projected at 100 people. I brought the water and tea myself and the cost was less than $100!!
    @LindseyCosterLindsey@harneycoster.com 405.313.4661
  • 6. Polling
    Polling is sooo expensive.
    This works best on larger races.
    Buy a question from another campaign.
    Will save you thousands of dollars.
    @LindseyCosterLindsey@harneycoster.com 405.313.4661
  • 7. Promotional Materials
    Cups, hats, mouse pads, emery boards, etc.
    HUGE waste of money.
    No one keeps these materials.
    They don’t turn into votes.
    No one keeps these materials.
    @LindseyCosterLindsey@harneycoster.com 405.313.4661
  • 8. Logos!
    Harney Coster Logo: Notice anything??
    @LindseyCosterLindsey@harneycoster.com 405.313.4661
  • Logos continued
    • One and two color logos will be the cheapest you can get.
    • If you have a complex logo it can be distracting.
    • HCA takeaway: minimize the look of your logo will not only keep your cost down, it will look better.
    @LindseyCosterLindsey@harneycoster.com 405.313.4661
  • 9. Dated Materials
    Setting up your campaign to have to re-order every election cycle.
    Do not put a year on anything: signs, bumper stickers, letterhead, etc.
    You are going to be running again, right? So think ahead!
    @LindseyCosterLindsey@harneycoster.com 405.313.4661
  • 10. Mail House
    Use a mail house.
    You do pay for handling, but with all the costs associated you end up saving.
    I usually reach a number with my clients so that if a mailing is over it (350) it goes to the mail house.
    $.44 compared to $.38 or less.
    @LindseyCosterLindsey@harneycoster.com 405.313.4661
  • 11. Mail continued
    If your list is brand new, send it standard, formerly called third class.
    $.44 compared to $.27!!
    Not to mention this is a big time saver.
    Your time and your volunteers.
    @LindseyCosterLindsey@harneycoster.com 405.313.4661
  • 12. Sponsor Boards
    I like to have a board at every fundraiser.
    I recognize sponsors for current event as well as max sponsors to the campaign.
    Getting it printed at Staples or Kinkos can cost $35-60 depending on the size.
    SO, instead buy a frame at the beginning of the campaign and have posters printed.
    Spending $10 or less each time instead.
    HCA takeaway: the frame looks nicer than just the board on an easel.
    @LindseyCosterLindsey@harneycoster.com 405.313.4661
  • Wrapping up…
    Ink
    Buying in bulk
    Invitations
    Food and beverage donations
    Smart catering
    Polling
    Promotional materials
    Logos
    Dated materials
    Mail House
    Sponsor boards
    @LindseyCosterLindsey@harneycoster.com 405.313.4661
  • Lindsey Coster
    405.313.4661
    lindsey@harneycoster.com
    @LindseyCoster
    5 Ways to Save Money on Your Campaign