Online Branding for Entrepreneurs & Artists by Usable Tech Co

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This presentation was presented at the Sarah Lawrence College Reunion 2014. This and other trainings available at www.usabletech.co/training

This presentation was presented at the Sarah Lawrence College Reunion 2014. This and other trainings available at www.usabletech.co/training

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  • 1. For Entrepreneurs & Artists Online Brandingloading.. Lindsey C. Holmes '04 LIKES 1500 SLC Reunion 2014 by
  • 2. WHAT IS ONLINE BRANDING? A brand is a set of ideals. Branding dictates how your brand will 'stand 'out from the crowd...' The crowd online is MASSIVE.
  • 3. 01Voice Though your brand identity includes your name, logo, tagline, and company uniform in most cases, your online identity is FUELED by your voice. Find Your
  • 4. How To Find Your Voice Set Your Vision - decide what you want your brand to be and ultimately become Be Clear - create your mission and infuse it through all of your online properties and interactions Be Authentic - align your vision, mission and yourself
  • 5. How To Find Your Voice Who am I? What are my core beliefs? How can I inspire confidence in my craft, when others don't believe in it?
  • 6. 02 Your By identifying who's influencing your brand/ brand influences online, and monitoring their online conversations, you can identify new opportunities. Identify Influencers
  • 7. How To Identify Your Influencers Context - Flush out the numbers to find true influence Reach - The numbers do mean something... In context Engagement - How actionable are their followers
  • 8. Tools to Identify Influence Google Search Advanced Google Search Twitter Search Social Listening Klout.com/ Kred.com
  • 9. 03Website Your website is often the first window to your brand online. Artists' websites must reflect their crafts! UpYour loading.. Step
  • 10. Step Up Your Website Revisit your Brand Ideals Choose a Framework - Try Wordpress, Joomla, Postach.io for ready-made themes, easy visual styling Go Responsive - reach mobile subscribers, any screen size
  • 11. 04 Choose Identifying key networks that speak to your niche, your abilities and that integrate, saves you/ your brand time, effort and content. The Right LIKES 1500 Platforms
  • 12. Choose the Right Platforms Social Networks - Facebook, Instagram, YouTube, LinkedIn - Categorized into General, Professional, Niche, Multimedia - Six Degrees of Separation MicroBlogs - Twitter - Stream of consciousness - Okay for quick sell Bookmarking Sites - Delicious, Stumbleupon - Place to share interests, links
  • 13. 05 Be A Thought Leader Showcasing your thoughts, opinions and art in a unified voice and often, establish thought leadership.
  • 14. Becoming A Thought Leader Establish your opinion, make it congruent with your brand, and share it heavily online Start with a blog - Place to create longer content, solidify your opinion, and drive traffic from social channels Showcase your work on your blog and through social media Brand social profiles accordingly
  • 15. 06 Create Through the power of the social web, press and media relations is more tangible than ever. The game has changed, be a game- changer. Your Own Press
  • 16. Create Your Own Press Bookmarking sites act like press syndicates on the web. Information travels fast and easily Post releases on Scribd.com, Smore.com - Content sites with social posting ability Newswire services - Professional syndicates such as PR Newswire, PR Web give you access to up to 5,000 targeted news outlets Writing copy for the web (links, hashtags, tags) gives massive results
  • 17. 07 Get Make your online branding productive, find tools that allow you to share easily, and win! Productive
  • 18. Get Productive Find tools that align with your brand - Visual Artists should start social sharing from Instagram, Videographers should begin on YouTube, People with long form skills should blog Make some money - Try crowdfunding a project using Crowdrise.com or Kickstarter.com. Gain funding while utilizing branding platforms. Fiverr.com allows you ro make a few dollars and to generate larger leads Try Evernote - The productivity tool gives you a platform to draft content, share content and more. Your social branding flow can and should be seamless .
  • 19. Questions? . Online Branding for Entrepreneurs & Artists By Lindsey C. Holmes @lindseycholmes www.usabletech.co