Top 5 Most Important Things PR Students NeedPresentation Transcript
Top 5 Things PR Students Need to Know About Conducting Research Presentation by Lindsey Townson
Discover information on the subject you
wish to research (Have there been similar studies conducted before? What were their limitations?)
Taking the time to do this will save you a lot of time down the road
Citing Your Work
Be familiar with APA,
or the appropriate style for your research, and use it!
Ethics! Ethics! Ethics! Ethics!
Get your participants’ consent before beginning any research
Your participants should be aware of the research methods you will be using and how the research results will be used
If your conscious tells you to not to do something, don’t do it!
Surveys and Questionnaires Should be easy-to-read Describe jargon clearly Don’t waste time: ask questions that only have to do with the research Deliver the questions in an appropriate form… Electronic? In-person? Snail mail? Let the participants (truthfully) know approximately how long the questioning will take Organize the answers/data well
Monitor an Array of Media
Be familiar with a variety of media…today
This will help you in doing background research as well as when you’re a PR professional