Session 902: Getting Attention:Promoting Your Titles to Bloggers and Online CommunitiesPanelist: Lindsey Rudnickas, Digital Concierge, NetGalley ( www.netgalley.com)
Online Communities (who love books!)• Goodreads “Goodreads Author Program” Advertising to reach members Giveaways to make ARCs or finished books available
• LibraryThing Are your authors “LibraryThing Authors?” Author Interviews, Chats, LibraryThing Local
• LibraryThingPublisher profiles on LibraryThing… Highlight current titles Link visitors back to your website See members with your titles in their librariesLibraryThing Early Reviewers program… Advance copies of books in exchange for a review Algorithm match to connect readers with the right titles Use NetGalley to offer digital galleys in place of (or in addition to) print.
• EarlyWordEarly book information for libraries Links to publisher catalogs Publisher Contacts Bestseller Lists Consumer Reviews Weekly newsletter every FridayGalleyChats on Twitter Librarians tweet about the galleys they’ve read and enjoyed. Publishers can chime in and connect with that community.
Utilizing social influencers and Twitter Example: Klout-Publisher promotion to 100 pre-selected key influencers onTwitter, in exchange for tweeting about the book to their followers.Follow your top bloggersCommunicate directly with them with tweets like “so glad you loved that book”or “thanks so much for your coverage of this title.”Foster a relationship Speaking of bloggers…
Connecting with book bloggers Book bloggers matter:•hosting giveaways•participating in weekly memes•running contests• interviewing authors•tweeting, facebooking, spreading the wordBook bloggers on NetGalley:54,000 professional readers (55% reviewers, including bloggers)Some creative ways publishers have interacted with bloggers…
Connecting with book bloggers Blog tours.A special campaign to bloggers to help spread the word about authors whowere touring (both physically and virtually).Exclusive content and badges.
Connecting with book bloggers Author promotion.Virtual book clubs—via social media! Combine the classicconcept of promoting your title to a book club with the powerof social media and digital galleys.
Speaking of NetGalley… Galley distribution is one of the key publicity and marketingactivities for publishers. NetGalley helps to simplify and speedup that process by substituting secure digital galleys for print.List title in the catalogUse the widgetParticipate in our promotionsIncorporate into your other activities
Digital is easier, faster, unlimited. Digital doesn’t have to mean extra work. We help navigate the digital landscape.