2012 pubu session902-lr-final
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2012 pubu session902-lr-final

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Presentation by Lindsey Rudnickas of NetGalley at IBPA Publishing University, March 2012. Session 902: Getting Attention: Promoting Your Titles to Bloggers and Online Communities.

Presentation by Lindsey Rudnickas of NetGalley at IBPA Publishing University, March 2012. Session 902: Getting Attention: Promoting Your Titles to Bloggers and Online Communities.

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2012 pubu session902-lr-final 2012 pubu session902-lr-final Presentation Transcript

  • Session 902: Getting Attention:Promoting Your Titles to Bloggers and Online CommunitiesPanelist: Lindsey Rudnickas, Digital Concierge, NetGalley ( www.netgalley.com)
  • Online Communities (who love books!)• Goodreads “Goodreads Author Program” Advertising to reach members Giveaways to make ARCs or finished books available
  • • LibraryThing Are your authors “LibraryThing Authors?” Author Interviews, Chats, LibraryThing Local
  • • LibraryThingPublisher profiles on LibraryThing… Highlight current titles Link visitors back to your website See members with your titles in their librariesLibraryThing Early Reviewers program… Advance copies of books in exchange for a review Algorithm match to connect readers with the right titles Use NetGalley to offer digital galleys in place of (or in addition to) print.
  • • EarlyWordEarly book information for libraries Links to publisher catalogs Publisher Contacts Bestseller Lists Consumer Reviews Weekly newsletter every FridayGalleyChats on Twitter Librarians tweet about the galleys they’ve read and enjoyed. Publishers can chime in and connect with that community.
  • Utilizing social influencers and Twitter Example: Klout-Publisher promotion to 100 pre-selected key influencers onTwitter, in exchange for tweeting about the book to their followers.Follow your top bloggersCommunicate directly with them with tweets like “so glad you loved that book”or “thanks so much for your coverage of this title.”Foster a relationship                                                                                                              Speaking of bloggers…
  • Connecting with book bloggers Book bloggers matter:•hosting giveaways•participating in weekly memes•running contests• interviewing authors•tweeting, facebooking, spreading the wordBook bloggers on NetGalley:54,000 professional readers (55% reviewers, including bloggers)Some creative ways publishers have interacted with bloggers…
  • Connecting with book bloggers Blog tours.A special campaign to bloggers to help spread the word about authors whowere touring (both physically and virtually).Exclusive content and badges.
  • Connecting with book bloggers Author promotion.Virtual book clubs—via social media! Combine the classicconcept of promoting your title to a book club with the powerof social media and digital galleys.
  • Speaking of NetGalley… Galley distribution is one of the key publicity and marketingactivities for publishers. NetGalley helps to simplify and speedup that process by substituting secure digital galleys for print.List title in the catalogUse the widgetParticipate in our promotionsIncorporate into your other activities
  • Digital is easier, faster, unlimited.  Digital doesn’t have to mean extra work. We help navigate the digital landscape.