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Why Your Business Needs Social Media

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A short presentation on why social media should be included as aprt of your marketing mix

A short presentation on why social media should be included as aprt of your marketing mix

Published in: Business, Technology

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  • Using this methods of marketing are what we call inbound marketing or Interruption MarketingMany companies are using call centres for their telemarketing with limited success e.g
  • This is Inbound Marketing where the customer finds you, otherwise known as Permission Marketing
  • Transcript

    • 1.
    • 2. What is Internet Marketing?
    • 3. Rethinking Marketing
      TV/radio ads
      Trade shows
      Direct mail
      Email blasts
      Print ads
      Telemarketing
    • 4. Permission Marketing
      Search Engine Optimisation
      Blogging
      Social media
      RSS
      Free tools/trials/comps
      Viral videos
    • 5. We need to stop interrupting
      what people are interested in
      & be what people are
      interested in.”
      CRAIG DAVIS
      CHIEF CREATIVE OFFICER, WORLDWIDE
      J. WALTER THOMPSON (WORLD’S 4TH LARGEST AD AGENCY)
    • 6. Twitter plays a role in purchasing decisions
    • 7. Why use social media?More pre shopping begins on SM
    • 8. Some facts
      57% of internet users search the web every day
      46% are for info on products and services
      20% of Google searches are for local businesses
      70% of clicks are made on organic links
      Internet users spend 3x more times on blogs and SM than email
    • 9. 93% of US internet users are on Facebook
      164 Million
      US internet users
      152 Million
      US Facebook users
    • 10. How can SAIM help?
      Social media management
      Social media training
      Search engine optimisation
      Paid Advertising