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by Lindsay Illich Curry College    CEA 2012
Remixing—or the process of taking old pieces of text, images, sounds, andvideo and stitching them together to form a new p...
SamplingToday, sampling is practiced in new media culture whenany software users including creative industryprofessionals ...
Sampling as a Metaphor for Thinking and WritingIn a DJ’s world, making a new song requires samples from other songs. Tosam...
Rhetorical velocity – Rhetorical velocity is, simply put, a strategic approach tocomposing for rhetorical delivery. It is ...
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lindsay_illich@hotmail.com    lillich0511@curry.edu
CEA 2012
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CEA 2012

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Conference Presentation given on March 29, 2012

Published in: Education, Technology
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Transcript of "CEA 2012"

  1. 1. by Lindsay Illich Curry College CEA 2012
  2. 2. Remixing—or the process of taking old pieces of text, images, sounds, andvideo and stitching them together to form a new product—is how individualwriters and communities build common values; it is how composers achieve persuasive, creative, and parodic effects. Remix is perhaps the premier contemporary composing practice. —DeVoss & Ridolfo
  3. 3. SamplingToday, sampling is practiced in new media culture whenany software users including creative industryprofessionals as well as average consumers apply cut/copy& paste in diverse software applications; for professionalsthis could mean 3-D modeling software like Maya (used todevelop animations in films like Spiderman or Lord of theRings );[1] and for average persons it could mean MicrosoftWord, often used to write texts like this one. Cut/copy &paste is a vital new media feature in the development ofRemix. In Web 2.0 applications cut/copy & paste is anecessary element to develop mashups; yet the culturalmodel of mashups is not limited to software, but spansacross media.Eduardo Navas“Regressive and Reflexive Mashups in Sampling Culture”
  4. 4. Sampling as a Metaphor for Thinking and WritingIn a DJ’s world, making a new song requires samples from other songs. Tosample from a song is to borrow a few bars of melody or a bass line.You can see how this translates to composing: written texts are culled, shaped,patterned on prior knowledge, which itself includes knowledge of genre,quotes, ideas, what things you’ve heard. Essentially, a writer brings the vastsum of memory, what DJ Spooky calls “a vast playhouse” and, later an “archive.”On the meta-level, the world wide web represents a culture’s memory out ofwhich new artifacts are made.Ultimately, says DJ Spooky, “as an artist you’re only as good as your archive.
  5. 5. Rhetorical velocity – Rhetorical velocity is, simply put, a strategic approach tocomposing for rhetorical delivery. It is both a way of considering delivery as arhetorical mode, aligned with an understanding of how texts work as a componentof a strategy. In the inventive thinking of composing, rhetorical velocity is thestrategic theorizing for how a text might be recomposed (and why it might berecomposed) by third parties, and how this recomposing may be useful or not to theshort- or long-term rhetorical objectives of the rhetorician. (Ridolfo and Voss)
  6. 6. What’s in your archive?
  7. 7. lindsay_illich@hotmail.com lillich0511@curry.edu
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