@LindsayFultz
Linkedin.com/in/lindsayfultz
Attendees As Mass
Marketers: HowTo Harness
the Power ofYour Attendees’
Social Media Influence
Why Influencer Marketing?
• Creates buzz and brand champions in short lead time.
• Conversation sparks lead by trusted sou...
What is a Social Influencer
Reporter?
• Established thought leader in your niche with
loyal, engaged audience in social me...
HowTo FindThe Right Social
Influencers
• Establish event goals and target audience
• Where do they go to consume informati...
What to Provide Social Influencer
Reporters
• Event hashtag to seed out early
• Event history, mission and goals
• Behind ...
Social Influencer Reporter
Compensation
• If event is not local – transportation, room
and board and per diem for meals
• ...
Case Study: Social Influencer
Reporter Results
• 800+ tweets. 6.4M+ impressions
• 440+ Instagram pictures and video
• Incr...
Swag Exchange for Social Posts --
UGC
• Trade product and food for @ mentions
• Giveaway/contest entries
• Most likes/favo...
Social Media Lounge Host
• Social media lounge with charging stations
• SocialWall streaming the event hashtag
conversatio...
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How to harness event attendees social media influence

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Quick and dirty slides -- some creative ways to tap social influencers to build pre, during and post event buzz. From hiring Social Influencer Reporters to trading swag for social posts to using event decor as social media opportunities.

Published in: Marketing, Technology, Business
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How to harness event attendees social media influence

  1. 1. @LindsayFultz Linkedin.com/in/lindsayfultz
  2. 2. Attendees As Mass Marketers: HowTo Harness the Power ofYour Attendees’ Social Media Influence
  3. 3. Why Influencer Marketing? • Creates buzz and brand champions in short lead time. • Conversation sparks lead by trusted sources – Industry validation • To have a loud presence at events you can not attend • Increased impressions and engagements • User Generated Content • PR – blog placements -- SEO
  4. 4. What is a Social Influencer Reporter? • Established thought leader in your niche with loyal, engaged audience in social media • Builds pre, during and post event buzz • Attends events and shares their experiences with their community
  5. 5. HowTo FindThe Right Social Influencers • Establish event goals and target audience • Where do they go to consume information online? • What industry blogs do they read?Who do they follow onTwitter, Instagram,YouTube?What Facebook brand pages do they frequent? • AdvancedTwitter and Google search • Ask yourVIP’s!
  6. 6. What to Provide Social Influencer Reporters • Event hashtag to seed out early • Event history, mission and goals • Behind the scenes pre-event pictures and videos • Exclusive interviews with key members of the event • Short list of stories you would like told • Pictures and one sheet of notable people attending the event • VIPAccess like you would to members of the press • Have them speak on panels • Introduce them to press for interviews
  7. 7. Social Influencer Reporter Compensation • If event is not local – transportation, room and board and per diem for meals • Flat rate or based on social post requirements • Note: FTC states influencer must disclose of event sponsorship
  8. 8. Case Study: Social Influencer Reporter Results • 800+ tweets. 6.4M+ impressions • 440+ Instagram pictures and video • Increased Facebook engagement by 21,000% day of event. • Coverage in TechsyTalk, MeetingPool, SmarterShift, Icon- Presentations, BizBash, Cvent, Meetings-Conventions. Secured more press than PR team. • Event hashtag was used on Twitter, Facebook, Instagram, Pinterest, Tumblr, Vine and Google+.
  9. 9. Swag Exchange for Social Posts -- UGC • Trade product and food for @ mentions • Giveaway/contest entries • Most likes/favorites for prizes • Event trivia and scavenger hunts • Rewards based on following and engagement thresholds • Unlock new giveaway levels based on event hashtag thresholds
  10. 10. Social Media Lounge Host • Social media lounge with charging stations • SocialWall streaming the event hashtag conversations and pictures • LiveTwitter Chat and/or Google+ Hangout for a hybrid experience • Event décor as social media
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