Week 4 presentation 2012

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Week 4 presentation 2012

  1. 1. Professional Promotionon an Amateur BudgetWorkshop 4Tue 29 MayBRLSIAmbassadors & PressLindsay Endeanljendean@gmail.comwww.lindsayendean.co.uk Kilter Theatre – Roots Replanted. Photo: Lindsay Endean 2010
  2. 2. Professional Promotion on an Amateur Budget Ambassadors: •Voluntary or paid •Online or offline •Spread the word •Sell tickets •Genuine fans Type of ambassador depends on who you are targeting.www.lindsayendean.co.uk © Lindsay Endean 2011
  3. 3. Professional Promotion on an Amateur Budget • Distribution of publicity material • Online campaigns • Develop email/mailing lists • Networking with new audiences • Sell tickets • Fundraise • Promote sponsors • Profile raising – performing, wearing branded clothes etc However they can do much more…  www.lindsayendean.co.uk © Lindsay Endean 2011
  4. 4. Professional Promotion on an Amateur Budget • Co-create – brainstorm, deliver new arts events • Research – feedback, look for new outlets • Support customers – tours and talks, stewards Steward: Bath International • Build team – recruit new Festival of Music ambassadors Bath Spa Live student stewardswww.lindsayendean.co.uk © Lindsay Endean 2011
  5. 5. Professional Promotion on an Amateur Budget Ambassadors example 1: Bath Spa Live memberswww.lindsayendean.co.uk © Lindsay Endean 2011
  6. 6. Professional Promotion on an Amateur Budget Setting up an ambassador scheme 1. What are we aiming to achieve? Promoting a single event? Long-term organisation profile raising? Targeting a particular group? 2. How closely do you want to work with your ambassadors? 3. Who will coordinate your ambassadors? 4. What are you going to give back to them?www.lindsayendean.co.uk © Lindsay Endean 2011
  7. 7. Professional Promotion on an Amateur Budget Press Listings Preview/reviews General features Interviews Regular features Blog postswww.lindsayendean.co.uk © Lindsay Endean 2011
  8. 8. Professional Promotion on an Amateur Budget What to include in a press release: •Date •Title – think of something original •Tag line / summary line •First paragraph – should give the reader all the info they need •General text – think about the target audience •Date, time, venue •Ticket price and where to buy them •Include a quote •END •Contact detailswww.lindsayendean.co.uk © Lindsay Endean 2011
  9. 9. Professional Promotion on an Amateur Budget What to send with your press release: •A (good quality) photo •Include who, what, when in the email subject And also… Be available and respond quickly when the press contact you Thank them for including a nice article – don’t throw a wobbly if they make a mistake!www.lindsayendean.co.uk © Lindsay Endean 2011
  10. 10. Professional Promotion on an Amateur Budget Organise a world record attempt Bath International Festival of Dance – world record waltzwww.lindsayendean.co.uk © Lindsay Endean 2011
  11. 11. Professional Promotion on an Amateur Budget Get involved with a shop/business opening:www.lindsayendean.co.uk © Lindsay Endean 2011
  12. 12. Professional Promotion on an Amateur Budget Hold open auditions… …for dogswww.lindsayendean.co.uk © Lindsay Endean 2011
  13. 13. Professional Promotion on an Amateur Budget Set up a great photo opportunity National Gallery on Tourwww.lindsayendean.co.uk © Lindsay Endean 2011
  14. 14. Professional Promotion on an Amateur Budget Use a historic location in Bathwww.lindsayendean.co.uk © Lindsay Endean 2011
  15. 15. Professional Promotion on an Amateur Budget Create a seasonal tradition V&A Christmas tree commission:www.lindsayendean.co.uk © Lindsay Endean 2011
  16. 16. Professional Promotion on an Amateur Budget What could you do?www.lindsayendean.co.uk © Lindsay Endean 2011
  17. 17. Thank youLindsay Endeanljendean@gmail.comwww.lindsayendean.co.uk

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