Week 3: Online Promotion
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Week 3: Online Promotion

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Week 3: Online Promotion Week 3: Online Promotion Presentation Transcript

  • Professional Promotion on an Amateur Budget Workshop 3 Thu 20 Oct BRLSI Online Promotion Lindsay Endean [email_address] www.lindsayendean.co.uk Kilter Theatre – Roots Replanted. Photo: Lindsay Endean 2010
  • Professional Promotion on an Amateur Budget © Lindsay Endean 2011 www.lindsayendean.co.uk http://ppab.moonfruit.com/
  • Professional Promotion on an Amateur Budget © Lindsay Endean 2011 www.lindsayendean.co.uk Tools for designing a budget website from scratch More basic: www.moonfruit.com https://sites.google.com/ http://wordpress.com/ http://wordpress.org More advanced – good for web shops: www.volusion.co.uk www.create.net
  • Professional Promotion on an Amateur Budget © Lindsay Endean 2011 www.lindsayendean.co.uk http://picasa.google.com
  • Professional Promotion on an Amateur Budget © Lindsay Endean 2011 www.lindsayendean.co.uk Improving an existing website:
  • Professional Promotion on an Amateur Budget © Lindsay Endean 2011 www.lindsayendean.co.uk
  • Professional Promotion on an Amateur Budget © Lindsay Endean 2011 www.lindsayendean.co.uk 58,818 (Number of post views for Bath Spa Live’s Facebook page this year)
  • Professional Promotion on an Amateur Budget © Lindsay Endean 2011 www.lindsayendean.co.uk
  • Professional Promotion on an Amateur Budget © Lindsay Endean 2011 www.lindsayendean.co.uk
  • Professional Promotion on an Amateur Budget © Lindsay Endean 2011 www.lindsayendean.co.uk
  • Professional Promotion on an Amateur Budget © Lindsay Endean 2011 www.lindsayendean.co.uk
  • Professional Promotion on an Amateur Budget © Lindsay Endean 2011 www.lindsayendean.co.uk www.mailchimp.com
  • Professional Promotion on an Amateur Budget © Lindsay Endean 2011 www.lindsayendean.co.uk www.campaignmonitor.com
  • Professional Promotion on an Amateur Budget © Lindsay Endean 2011 www.lindsayendean.co.uk
    • Things to consider when setting up an email list:
    • Data Protection Law
    • Integration with website & social media
    • Maximise email collection opportunities
    • Timing
    • Deliverability (don ’ t end up in the spam bin)
    • Template design – getting a template professionally designed might be a good investment
  • Professional Promotion on an Amateur Budget © Lindsay Endean 2011 www.lindsayendean.co.uk Creating content for social media and websites: www.download-audacity.com - sound recording editor http://issuu.com - publishing digital versions of printed material http://goanimate.com - create animations www.dermandar.com - create 360 degree image panoramas http://myqr.co - barcodes for mobile phone scanning www.tweetdeck.com - keep track of your social media sites
  • Professional Promotion on an Amateur Budget © Lindsay Endean 2011 www.lindsayendean.co.uk 3 November: Print & Distribution http://ppab.moonfruit.com/
  • Professional Promotion on an Amateur Budget Workshop 4 Thu 20 Oct BRLSI Online Promotion Lindsay Endean [email_address] www.lindsayendean.co.uk Kilter Theatre – Roots Replanted. Photo: Lindsay Endean 2010