Week 3: Online Promotion

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Week 3: Online Promotion

  1. 1. Professional Promotion on an Amateur Budget Workshop 3 Thu 20 Oct BRLSI Online Promotion Lindsay Endean [email_address] www.lindsayendean.co.uk Kilter Theatre – Roots Replanted. Photo: Lindsay Endean 2010
  2. 2. Professional Promotion on an Amateur Budget © Lindsay Endean 2011 www.lindsayendean.co.uk http://ppab.moonfruit.com/
  3. 3. Professional Promotion on an Amateur Budget © Lindsay Endean 2011 www.lindsayendean.co.uk Tools for designing a budget website from scratch More basic: www.moonfruit.com https://sites.google.com/ http://wordpress.com/ http://wordpress.org More advanced – good for web shops: www.volusion.co.uk www.create.net
  4. 4. Professional Promotion on an Amateur Budget © Lindsay Endean 2011 www.lindsayendean.co.uk http://picasa.google.com
  5. 5. Professional Promotion on an Amateur Budget © Lindsay Endean 2011 www.lindsayendean.co.uk Improving an existing website:
  6. 6. Professional Promotion on an Amateur Budget © Lindsay Endean 2011 www.lindsayendean.co.uk
  7. 7. Professional Promotion on an Amateur Budget © Lindsay Endean 2011 www.lindsayendean.co.uk 58,818 (Number of post views for Bath Spa Live’s Facebook page this year)
  8. 8. Professional Promotion on an Amateur Budget © Lindsay Endean 2011 www.lindsayendean.co.uk
  9. 9. Professional Promotion on an Amateur Budget © Lindsay Endean 2011 www.lindsayendean.co.uk
  10. 10. Professional Promotion on an Amateur Budget © Lindsay Endean 2011 www.lindsayendean.co.uk
  11. 11. Professional Promotion on an Amateur Budget © Lindsay Endean 2011 www.lindsayendean.co.uk
  12. 12. Professional Promotion on an Amateur Budget © Lindsay Endean 2011 www.lindsayendean.co.uk www.mailchimp.com
  13. 13. Professional Promotion on an Amateur Budget © Lindsay Endean 2011 www.lindsayendean.co.uk www.campaignmonitor.com
  14. 14. Professional Promotion on an Amateur Budget © Lindsay Endean 2011 www.lindsayendean.co.uk <ul><li>Things to consider when setting up an email list: </li></ul><ul><li>Data Protection Law </li></ul><ul><li>Integration with website & social media </li></ul><ul><li>Maximise email collection opportunities </li></ul><ul><li>Timing </li></ul><ul><li>Deliverability (don ’ t end up in the spam bin) </li></ul><ul><li>Template design – getting a template professionally designed might be a good investment </li></ul>
  15. 15. Professional Promotion on an Amateur Budget © Lindsay Endean 2011 www.lindsayendean.co.uk Creating content for social media and websites: www.download-audacity.com - sound recording editor http://issuu.com - publishing digital versions of printed material http://goanimate.com - create animations www.dermandar.com - create 360 degree image panoramas http://myqr.co - barcodes for mobile phone scanning www.tweetdeck.com - keep track of your social media sites
  16. 16. Professional Promotion on an Amateur Budget © Lindsay Endean 2011 www.lindsayendean.co.uk 3 November: Print & Distribution http://ppab.moonfruit.com/
  17. 17. Professional Promotion on an Amateur Budget Workshop 4 Thu 20 Oct BRLSI Online Promotion Lindsay Endean [email_address] www.lindsayendean.co.uk Kilter Theatre – Roots Replanted. Photo: Lindsay Endean 2010

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