Professional Promotion on an Amateur Budget: Session 1

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Professional Promotion on an Amateur Budget: Session 1

  1. 1. Professional Promotion on an Amateur Budget Workshop 1 Thu 22 Sept BRLSI Who, Why, What, When? Lindsay Endean [email_address] www.lindsayendean.co.uk Kilter Theatre – Roots Replanted. Photo: Lindsay Endean 2010
  2. 2. Professional Promotion on an Amateur Budget © Lindsay Endean 2011 www.lindsayendean.co.uk http://ppab.moonfruit.com/
  3. 3. Professional Promotion on an Amateur Budget © Lindsay Endean 2011 www.lindsayendean.co.uk Thursday 22 September: Who, Why, What, When?   Thursday 6 October: Press & PR & Ticket Ambassadors Thursday 20 October: New friends – all things ‘online’   Thursday 3 November: Old friends – print & mailings Wednesday 16 November: Planning & Partnerships
  4. 4. Professional Promotion on an Amateur Budget © Lindsay Endean 2011 www.lindsayendean.co.uk Bath Spa Live: www.bathspalive.com The Sulis Ensemble: www.thesulisensemble.org www.lindsayendean.co.uk
  5. 5. Professional Promotion on an Amateur Budget © Lindsay Endean 2011 www.lindsayendean.co.uk Art or Marketing? The Physical Impossibility Of Death In The Mind Of Someone Living – Damien Hirst. Photo – Conceptual Rebel
  6. 6. Professional Promotion on an Amateur Budget © Lindsay Endean 2011 www.lindsayendean.co.uk “ Wales Millennium Centre is a marketing organisation ” Jonathan Harper, CEO WMC
  7. 7. Professional Promotion on an Amateur Budget © Lindsay Endean 2011 www.lindsayendean.co.uk Who are the largest group of people within your organisation ’ s audience/participants? Who are the second and third largest groups? Rocky Horror Picture Show audience NYC – Photo - Rocky Music
  8. 8. Professional Promotion on an Amateur Budget © Lindsay Endean 2011 www.lindsayendean.co.uk <ul><li>Briefly describe your organisation to your neighbour. </li></ul><ul><li>List new audience groups that you’d like to attract and/or current groups you’d like to encourage to attend more. </li></ul><ul><li>Why would these groups attend (what would be the benefit to them)? </li></ul><ul><li>Use your neighbour as a consultant – ask them to suggest at least one group. </li></ul>www.exactitudes.com
  9. 9. Professional Promotion on an Amateur Budget © Lindsay Endean 2011 www.lindsayendean.co.uk <ul><li>Turn to a different neighbour. </li></ul><ul><li>Think of arts/cultural organisations you have visited recently as a member of the public. </li></ul><ul><li>Describe one thing they did that enhanced the experience for you. </li></ul><ul><li>Describe one thing they could do better. </li></ul>
  10. 10. Professional Promotion on an Amateur Budget © Lindsay Endean 2011 www.lindsayendean.co.uk Target segment ideas Visitor experience ideas + = What improvements can you make to the experiences that your organisation offers, to make them more attractive to you targets?
  11. 11. Professional Promotion on an Amateur Budget © Lindsay Endean 2011 www.lindsayendean.co.uk http://ppab.moonfruit.com/
  12. 12. Professional Promotion on an Amateur Budget © Lindsay Endean 2011 www.lindsayendean.co.uk Next week… same time, same place: Press & PR & Ticket Ambassadors – the most powerful free promotional tools available!
  13. 13. Professional Promotion on an Amateur Budget © Lindsay Endean 2011 www.lindsayendean.co.uk And finally… Saturday 1 October, 8pm The Sulis Ensemble Music at the Market Upstairs at The Market (opposite the Theatre Royal) £5 on the door

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