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Foundation Degree - ARTS MANAGEMENTAM4002/40: Skills For Arts Managers 1 - CommunicationsSessions 7: Thursday 28 October--...
1    ‘Evaluation is the collecting of different points of view    about your work, analysing them and drawing conclusions ...
2    Evaluation cycle                   Plan:                   Set objectives                   Decide strategy          ...
3    Objectives are hard to evaluate unless    they are ‘SMART’    S = Specific    M = Measurable    A = Achievable    R =...
4    • Which of the objectives on your sheets    are SMART?    • How can they be improved to make    them more specific, m...
5    Monitoring & Collecting Data    Definitions:       Quantitative       /    Qualitative        Primary       /       S...
6    Questionnaire (online or paper)    Interview (video, telephone, face-to-face)    Focus group    Discussion    Observa...
7    Free online evaluation tools:    www.surveymonkey.com    www.surveymonkey.com    www.eventimpacts.com    www.eventimp...
8    How you are going to undertake your    evaluation research    Draft of questions    you will ask                     ...
9    Your evaluation report:    3.Introduction – outline the brief in    your own words    5.Outline your research methods...
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'Introduction to Evaluation' powerpoint slides

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  1. 1. Foundation Degree - ARTS MANAGEMENTAM4002/40: Skills For Arts Managers 1 - CommunicationsSessions 7: Thursday 28 October------------------------------------------------------------------------------Introduction to Evaluation “You were wonderful darlings!”
  2. 2. 1 ‘Evaluation is the collecting of different points of view about your work, analysing them and drawing conclusions in order to measure how successful it has been’ Essential Guide to Business in the Performing Arts Freakley & Sutton Why do we need to evaluate projects? Charlie & Sheba Museum of Bad Art - Boston
  3. 3. 2 Evaluation cycle Plan: Set objectives Decide strategy Implement plan Evaluate: Observe, research & feedback into plan
  4. 4. 3 Objectives are hard to evaluate unless they are ‘SMART’ S = Specific M = Measurable A = Achievable R = Realistic T = Time-bound The Haircut Museum of Bad Art - Boston
  5. 5. 4 • Which of the objectives on your sheets are SMART? • How can they be improved to make them more specific, measurable, achievable, realistic or time-bound?
  6. 6. 5 Monitoring & Collecting Data Definitions: Quantitative / Qualitative Primary / Secondary
  7. 7. 6 Questionnaire (online or paper) Interview (video, telephone, face-to-face) Focus group Discussion Observations Secret shopper Self-evaluation Research from peers • Qualitative or quantitative data? • Pros & cons of method?
  8. 8. 7 Free online evaluation tools: www.surveymonkey.com www.surveymonkey.com www.eventimpacts.com www.eventimpacts.com
  9. 9. 8 How you are going to undertake your evaluation research Draft of questions you will ask Lucy in the Field with Flowers Museum of Bad Art - Boston
  10. 10. 9 Your evaluation report: 3.Introduction – outline the brief in your own words 5.Outline your research methods 7.Results 9.Conclusions and recommendations
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