Dma atlanta june 27, 2013 presentation

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  • 1. OUR AMAZING PANEL Nonprofit Marketing in the Digital Age | 2013
  • 2. Stephanie Christiansen Executive Director MISSION To improve the lives of individuals and families affected by autism FUNDS RAISED Raised and distributed over $6 million Raised an additional $3.4 million for the Emory Autism Center COMMUNITY OUTREACH Support programs across Georgia Annual Events Nonprofit Marketing in the Digital Age | 2013
  • 3. James Franklin CEO Founded in 2000 to provide technology support to other nonprofits. We connect the needs of nonprofits with the skills and financial resources of the technology community. In 2012, TechBridge served 100 nonprofits who collectively touched over 5 million people. Services • Cloud migrations • Process documentation & optimization • IT outsourcing • Nonprofit applications Programs • Free and discounted software • Adopt-a-Nonprofit • NPXchange (coming soon) Nonprofit Marketing in the Digital Age | 2013
  • 4. Greg Hodgin Executive Director The Problem: •40 million refugees worldwide •Refugees suffer from exposure, illness, assaults, and death The Solution: Peacebuilding Solutions is reshaping and improving current practices in the fields of peacebuilding, humanitarian aid, and reconstruction of communities affected by conflict and natural disasters. Nonprofit Marketing in the Digital Age | 2013 About Peacebuilding Solutions: •Established 2008 •Partnerships with CH2M Hill, EWB-Atlanta, EWB-GA Tech and UNHCR-USA
  • 5. Which Marketing Channel Takes The Lead? Nonprofit Marketing in the Digital Age | 2013
  • 6. Tablet Growth More Rapid than Smartphones Nonprofit Marketing in the Digital Age | 2013
  • 7. Tablets Surpassed Desktop PCs & Notebooks in Q4 Nonprofit Marketing in the Digital Age | 2013
  • 8. Nonprofit Marketing in the Digital Age | 2013 How well is your website optimized for mobile users?
  • 9. Top Communication Goals for Nonprofits 1. Acquire New Donors 2. Engage Community 3. Generate Brand Awareness 4. Retain Current Donors November 2012 survey of 1,435 nonprofits Source: NonprofitMarketingGuide.com Nonprofit Marketing in the Digital Age | 2013
  • 10. 75% 48% Most Popular Communication Frequencies for Nonprofits Monthly Email Quarterly Direct Mail Nonprofit Marketing in the Digital Age | 2013
  • 11. How Does Your Email Marketing Stack Up? Nonprofit Marketing in the Digital Age | 2013 Convio Online Marketing Nonprofit Benchmark Index™ Study. Published April 2012. Based on data from 700 organizations. • The medium rate at which organizations convert website visitors to their email file is 1.9%. • Organization’s email files experienced a media growth of 12.45% • Organizations in the 250,000 email tier excel at conversion with 4.9%
  • 12. 21% 29% 36% 56% 51% 69% 37% 33% 36% 28% 36% 24% Print Media Relations Live Events Email Marketing Social Media Website Very Important Somewhat Important Most Important Communication Channels Nonprofit Marketing in the Digital Age | 2013 Source: NonprofitMarketingGuide.com
  • 13. 24% 42% 62% 94% LinkedIn YouTube Twitter Facebook Most Important Social Media Networks for Nonprofits Nonprofit Marketing in the Digital Age | 2013 Source: NonprofitMarketingGuide.com
  • 14. Google+ 26% Pinterest 36% Instagram 21% YouTube 25% LinkedIn 26% Where Nonprofits are Experimenting with Social Media Nonprofits most likely to add or experiment with Pinterest Nonprofit Marketing in the Digital Age | 2013 Source: NonprofitMarketingGuide.com
  • 15. How Does Your Social Media Efforts Stack Up? Nonprofit Marketing in the Digital Age | 2013 According to Convio Online Marketing Nonprofit Benchmark Index™ Study. • Number of people who’ve taken at least on online advocacy action grew 17% from 2010 to 2011 • The percentage of online advocates also making an online donation grew from 6.% in 2010 to 11.9% in 2011
  • 16. What’s Exciting • Investing in a new website • Real plans in place for the first time • Integrating communications channels to increase effectiveness • Using social media to reach new supporters What’s Scary • Vying for supporters’ attention • Trying something new, especially social media • The slow economy & lack of investment in marketing • Being overworked & burning out What Nonprofits Find Exciting and Scary Nonprofit Marketing in the Digital Age | 2013 Source: NonprofitMarketingGuide.com
  • 17. DIGITAL STRATEGY WEB DESIGN SEARCH MARKETING ONLINE DISPLAY EMAIL MARKETING SOCIAL MEDIA MOBILE MARKETING WEB ANALYTICS About: • Digital marketing agency founded in 1997 • Privately held • Headquartered in Atlanta, GA • Award Winning Design Team
  • 18. High-performance digital marketing. Delivered. Thank you! 3340 Peachtree Road Suite 750 | Atlanta, GA 30326 | (404) 751-1043