Method Fresh Airlines

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Method Fresh Airlines

  1. 1. What if... ...passenger air travel wasn’t an apathetic, despondent means-to-an-end journey?
  2. 2. What if, instead... ...passenger air travel inspired user participation?
  3. 3. current industry non-userssoon-to-be refusing unexploredroadtrip/adventure seekers claustrophobics people who prefer driving people with flight anxieties environmentalists Anti-TSA customers pets kids
  4. 4. current industry emotional triggers CONTROLLED UNCONTROLLED Rude passengers Cabin aesthetics Price wars PLANNED Check-in desks Safety regulations Guest lounges TSA Luggage services Flight patterns Overweight customers UNPLANNED Delay policy Poor weather Angry flight attendents Overbookings Refund policies Flight anxieties
  5. 5. current industry emotional triggers CONTROLLED UNCONTROLLED rude pas seng Rude passengersers Cabin aesthetics Price wars PLANNED Check-in desks Safety regulations Guest lounges TSA Luggage services Flight patterns ts t attenden angry fligh Overweight customers overweight c UNPLANNED Delay policy ustomers Poor weather Angry flight attendents Overbookings Refund policies Flight anxieties poor weather
  6. 6. flight fears• panic attacks • nausea• being trapped • flying over water• heights • embarrassing self• weather & turbulence • not being in control• crowds • crashing/plane mechanics
  7. 7. existing industry positioning map Traditional Passenger Air Transportation Automobile highofferings low trip price food safety maintenance collaborative time engagement stress proximity to user control choices costs consumption investment destination value factors
  8. 8. existing industry positioning map Traditional Passenger Air Transportation Automobile Potential Gaps high ive c ollaboration t consumpofferings engag ved emen t percei ntrol o user c low trip price food safety maintenance collaborative time engagement stress proximity to user control choices costs consumption investment destination value factors
  9. 9. proposed industry positioning map Traditional Passenger Air Transportation Automobile Method Fresh Air highofferings low trip price food safety maintenance collaborative time engagement stress proximity to user control choices costs consumption investment destination value factors
  10. 10. method fresh air value proposition Who For travelers and adventure seekers why that want break away from stressful & apathetic airlines, what AirTrip is a passenger airline how that delivers a quirky, collaborative flight experience.primary alternative Unlike traditional passenger airlines key differentiator MethodAir is an engaging journey proof because we denounce the traditional means-to-an-end flight and emulate the unique, exciting adventures of a roadtrip.
  11. 11. desirability• Immersive distractions• Illusion of control• Gamification of uncontrollable situations
  12. 12. feasibility• Initial fiscal investment of design; components mass produced• Minimal increase price of flight for far more enjoyable experience• Divergence of experience would change every flight based on dynamic of different crew & other passengers
  13. 13. Scheduled Passenger Air Transportation Fresh Air Business Model Canvas AnalysisKey Partners Key Activites Value Propositions Customer Customer Segments Relationships user unique experience research/ driver adventureairports snack & transport everytime beverage travel [to customer] seekers producers patterns families vacation employer logistics packages [for employees] people with hotels customer flight anxieties service frequent flier booking training memberships sites employees quirky friend career entertainment opportunities road trippersbooking sites disabled google faster than Key Resources taking a bus Channels airline maps employees airport terminals special planes traffic & occasion booking websites BENEFITS travelers systems third-party employees quick budget sites emergency travelers don’t travel travelers have to maintain customer equipment travel database lower stress air bnb/ agencies hotels students brand collaborative fun young activies social media WoM consumption adultsCost Structure Revenue Streams lounges/rest stops vacant seats implementing airport cancellation leasing markup on food designs fees fees equipment and beverage salary & training legal selling add on servicessafety & equpment marketing/ seats freight fuel flight vouchers [like legroom, snacks] maintenance advertising
  14. 14. Desire to travel Quirky YouTube video advertisement Passport serves as evidencing Fun booking / planning siteSuggested destination emails Adventure map to hotel Fresh Air Map / email confirmation experience touchpoints Exit airport Enter airport Receive “passport” at check-in Baggage return In-flight entertainment Gamification of TSA check point Reststop lounge
  15. 15. Quirky YouTube video advertisement Fun booking / planning site Video posted by friend, bragging about trip.Pre-serviceTouchpoints Map / email confirmation
  16. 16. Fresh Air Where does your journey begin? Where does your journey end? Plan your pit stops: Quirky YouTube video advertisement Fun booking / planning site Designs “custom” trip experience, from home departure to hotel arrival.Pre-serviceTouchpoints Map / email confirmation
  17. 17. Print and plan! Pa doloris expe nobitiatus, quod qui nus conectatque et ut voluptatur a quuntorem evenias et vendis ere ditio. Et ent est, estem faccus quia nis milicaerere nosam alictem eos quas ipiciis sitamust, si de eos as ab idit etur aut eum hitatem facipit faceaquae lit, sed ea es et excepe et quisque volupta tatemquis dolorerum facia dicid ut dolorum aut iusam harunt. Ferum reiusdae voluptaquid ut minimus cidist, Quirky YouTube video advertisement conemodipsam dolenim inuscia tusapel lorporp orporem poresequis mi, quae nos excessequi aliqui doluptatur, con etur, occus volestia dolorum elesequam quates excesto maios dolupti cusda quis idelica tibus, noneceatures est, cus simus explibus. Receive adventure map and confirmation email Fun booking / planning sitePre-serviceTouchpoints Map / email confirmation
  18. 18. Point of service Touchpoints Receive “passport” at check-inBaggage return In-flight entertainment Gamification of TSA check point Reststop lounge
  19. 19. Point of service Touchpoints Receive “passport” at check-inBaggage return In-flight entertainment Gamification of TSA check point Reststop lounge BINGO TSANGO BI TSA
  20. 20. Point of service Touchpoints Receive “passport” at check-inBaggage return In-flight entertainment Gamification of TSA check point Reststop lounge Color palette
  21. 21. Point of service Touchpoints Receive “passport” at check-inBaggage return In-flight entertainment Gamification of TSA check point Reststop lounge GHT BINGO -FLIINGO IN B TSA
  22. 22. Point of service Touchpoints Receive “passport” at check-in Baggage return In-flight entertainment Gamification of TSA check point Reststop lounge ShapesColor palette Materials
  23. 23. Point of service Touchpoints Receive “passport” at check-in Baggage return In-flight entertainment Gamification of TSA check point Reststop lounge Surprise Bagtag, rotating messagesPassport stamp @ gate
  24. 24. Passport serves as evidencing Suggested destination emails Post service TouchpointsAdventure map to hotel
  25. 25. Design your next adventure. Pa doloris expe nobitiatus, quod qui nus conec- tatque et ut voluptatur a quuntorem evenias et vendis ere ditio. Et ent est, estem faccus quia nis milicaerere nosam alictem eos quas ipiciis sitamust, si de eos as ab idit etur aut eum hitatem facipit faceaquae lit, sed ea es et excepe et quisque vo- lupta tatemquis dolorerum facia dicid ut dolorum aut iusam harunt. Passport serves as evidencing Ferum reiusdae voluptaquid ut minimus cidist, conemodipsam dolenim inuscia tusapel lorporp orporem poresequis mi, quae nos excessequi aliqui doluptatur, con etur, occus volestia dolorum elesequam quates excesto maios dolupti cusda quis idelica tibus, noneceatures est, cus simus explibus. Suggested destination emails Post service Touchpoints Adventure map to hotel
  26. 26. Passport serves as evidencing Suggested destination emails Post service TouchpointsAdventure map to hotel
  27. 27. get a breath ofFresh Air

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