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Monthly Giving Raising Change: Monthly Giving
Monthly Giving Raising Change: Monthly Giving
Monthly Giving Raising Change: Monthly Giving
Monthly Giving Raising Change: Monthly Giving
Monthly Giving Raising Change: Monthly Giving
Monthly Giving Raising Change: Monthly Giving
Monthly Giving Raising Change: Monthly Giving
Monthly Giving Raising Change: Monthly Giving
Monthly Giving Raising Change: Monthly Giving
Monthly Giving Raising Change: Monthly Giving
Monthly Giving Raising Change: Monthly Giving
Monthly Giving Raising Change: Monthly Giving
Monthly Giving Raising Change: Monthly Giving
Monthly Giving Raising Change: Monthly Giving
Monthly Giving Raising Change: Monthly Giving
Monthly Giving Raising Change: Monthly Giving
Monthly Giving Raising Change: Monthly Giving
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Monthly Giving Raising Change: Monthly Giving

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Georgia Center for Non-profits, Raising Change Conference, Key Presenter - ePhilanthropy Best Practices, January 2010

Georgia Center for Non-profits, Raising Change Conference, Key Presenter - ePhilanthropy Best Practices, January 2010

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  • 1. Monthly Giving Predictable Income for Unpredictable Times Lindsay Reene E-Philanthropy Coordinator Alzheimer’s Association, Georgia Chapter
  • 2. What Is Monthly Giving?
    • Industry statistics (fundraising123.org)
      • Growth rate of 132% per year
      • “ While there are interesting trends to note in monthly donor management, a standard practice for promoting and managing monthly giving programs” is not yet established.
    • Untapped market
  • 3. Why Online?
  • 4. Why Monthly Giving?
    • Go Green!
      • The end of the Age of Plastic
      • Paperless Billing trend
  • 5. Why Monthly Giving?
    • Low commitment
      • Opportunity to convert hesitant donor
      • Trial option
      • Allows ability to give to more organizations
    • Increase points of contact
      • 12 times per year
      • Email content perceived as non-invasive
  • 6. Why Monthly Giving?
    • ROI
      • High retention rate
      • Engage early
      • Life-long giving potential
      • Personal wealth increase (35-50 donor pool HIGH potential)
  • 7. Why Monthly Giving?
    • Appeal to new generation
      • Low-dollar donors can still contribute
      • Feedback loop and immediate affirmation
      • Budget
  • 8. How Does It Work?
    • Donate Online
      • Third party database management software
      • Credit card “effect”
    • Monthly Email
      • Ongoing program and research developments
      • Giving program conveys credibility to adhering to strict budget and maximizing use of funds
      • Thank you (not ask)
    • Cancel Anytime
  • 9. Does It Work?
    • “ Build it and they will come
    • … and stay for awhile”
    • (according to growth and retention rates).
  • 10. Does It Work?
    • Where to obtain new subscribers?
      • Email after one-time donation or subscription
      • “ Currently of the organizations that send online monthly giving appeals, 41% strike quickly sending an appeal within eight weeks of an online subscriber’s registration date – some as early as the day of the registrant’s confirmation email.”
      • -(Fundraising123.org)
      • Social media
    • Our Success?
  • 11. Does It Work?
    • Growth practices
      • Encourage event signups (year-round participation)
      • One-person profile
        • Craigslist foundation fundraising
        • e.g. Emma Carroll
  • 12. Does It Work?
    • “ Online monthly donors don’t like to be pigeon-holed as such…
    • On average, 42% of online monthly donors gave a one-time online gift within the two years before becoming a monthly donor,
    • at an average gift rate of $56.”
    • - Fundraising123.org
  • 13. How to Get Started…
    • Learn from Others
    • Stay Connected (in less than 30 minutes per day)
    • Try It Out!
  • 14. Learn from Others
    • Key blogs
      • Gurus: SocialFish (@MaddieGrant) and Beth Kanter (@kanter)
      • Business + NPO: Port and Guidestar
      • Online donation models:
        • www.alz.org/georgia/in_my_community_15008.asp
        • Network for Good: www.fundraising123.org
  • 15. Stay Connected (in less than 30 minutes per day)
    • Social media to learn from leading industry examples
      • Twitter
        • Red Cross ( www.twitter.com/redcross )
        • Charity:Water ( www.twitter.com/charitywater )
      • Facebook fan page
    • Front yard/back yard
  • 16. Check Us Out
    • www.twitter.com/AlzGA
    • http://www.facebook.com/pages/Alzheimers-Association-Georgia-Chapter/23503764994
    • www.alz.org/georgia
  • 17. Credits
      • *Article by Geoff Livingston (and Beth Kanter): “Social Media: A Promising, Untapped Tool for Engaging High Dollar Non-Profit Donors”
      • Network for Good (Fundraising123.org presentations)
        • Online Monthly Giving: A Review of Nonprofit Programs
        • The Young and The Generous
    • Bloggers:
      • Beth Kanter ( www.beth.typepad.com or @kanter)
      • Maddie Grant – Socialfish ( www.socialfish.org or @socialfishfood)

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