Apps, Timeline and Facepile: Making Sense of Facebook as a Non-Developer

Apps, Timeline and Facepile: Making Sense of Facebook as a Non-Developer Lindsay Reene Social Engagement Manager EngaugeWednesday, June 13, 2012

TerminologiesWednesday, June 13, 2012

Terminologies Facebook Connect Register or Login outside of FacebookWednesday, June 13, 2012

Terminologies Facebook Connect Social Plug-‐ins Register or Login Like or Share outside of outside of Facebook FacebookWednesday, June 13, 2012

Terminologies Facebook Connect Social Plug-‐ins Applica6ons Register or Login Like or Share outside of Advanced interac8ons outside of Facebook Facebook via FacebookWednesday, June 13, 2012

Terminologies Facebook Connect Social Plug-‐ins Applica6ons Register or Login Like or Share outside of Advanced interac8ons outside of Facebook Facebook via Facebook Desired outcome: Be able to speak intelligently to a few key Facebook features, even if you don’t know how to build them yourself.Wednesday, June 13, 2012

Wednesday, June 13, 2012

Is So Two Thousand LateWednesday, June 13, 2012

Verbs Are Hot 2012 and Beyond: ACTIONSWednesday, June 13, 2012

Timeline Applica,ons: The movies you quote. The songs you have on repeat. The ac,vi,es you love. Wednesday, June 13, 2012

Timeline Applica,ons: The movies you quote. The songs you have on repeat. The ac,vi,es you love. Now theres a new class of social apps that let you express who you are through all the things you do.Wednesday, June 13, 2012

For What Platforms Does It Work?Wednesday, June 13, 2012

For What Platforms Does It Work? Fits Innately Digital Experiences: Wednesday, June 13, 2012

For What Platforms Does It Work? Fits Innately Digital Experiences: • Digital media consump8on (e.g. video)Wednesday, June 13, 2012

For What Platforms Does It Work? Fits Innately Digital Experiences: • Digital media consump8on (e.g. video) • Mobile appsWednesday, June 13, 2012

For What Platforms Does It Work? Fits Innately Digital Experiences: • Digital media consump8on (e.g. video) • Mobile apps • E-‐commerce Wednesday, June 13, 2012

For What Platforms Does It Work? Fits Innately Digital Experiences: • Digital media consump8on (e.g. video) • Mobile apps • E-‐commerce • GamingWednesday, June 13, 2012

For What Platforms Does It Work? Fits Innately Digital Experiences: • Digital media consump8on (e.g. video) • Mobile apps • E-‐commerce • Gaming • Other digital transac8on plaKormWednesday, June 13, 2012

For What Platforms Does It Work? Fits Innately Digital Experiences: • Digital media consump8on (e.g. video) • Mobile apps • E-‐commerce • Gaming • Other digital transac8on plaKorm Key Consideration: Ensure brand offers provides key utility, motivating users to share the data.Wednesday, June 13, 2012

The Eyecatchers: Active Timeline Apps PairWednesday, June 13, 2012

The Eyecatchers: Passive Timeline AppsWednesday, June 13, 2012

Successful Timeline apps ac,vate their exis8ng user base to write high quality stories that drive engagement and discovery by new users. New users create stories to keep the loop growing.Wednesday, June 13, 2012

Facebook Timeline Apps Best Practices Source: “Guide: Complete the loop to grow your app with Open Graph” via Facebook Developer BlogWednesday, June 13, 2012

Facebook Timeline Apps Best Practices 1. Get an exis8ng user base publishing stories Source: “Guide: Complete the loop to grow your app with Open Graph” via Facebook Developer BlogWednesday, June 13, 2012

Facebook Timeline Apps Best Practices 1. Get an exis8ng user base publishing stories 2. Make published stories appealing Source: “Guide: Complete the loop to grow your app with Open Graph” via Facebook Developer BlogWednesday, June 13, 2012

Facebook Timeline Apps Best Practices 1. Get an exis8ng user base publishing stories 2. Make published stories appealing 3. Make it easy for new users Source: “Guide: Complete the loop to grow your app with Open Graph” via Facebook Developer BlogWednesday, June 13, 2012

Success to DateWednesday, June 13, 2012

Success to Date • (Established App) -‐ FoodspoCng Referral traﬃc from Facebook increased 4xWednesday, June 13, 2012

Success to Date • (Established App) -‐ FoodspoCng Referral traﬃc from Facebook increased 4x • (Campaign) -‐ USA Today Open Graph app drove 2m views to its Super Bowl Ad MeterWednesday, June 13, 2012

Success to Date • (Established App) -‐ FoodspoCng Referral traﬃc from Facebook increased 4x • (Campaign) -‐ USA Today Open Graph app drove 2m views to its Super Bowl Ad Meter • (Established website) -‐ Tumblr Referral traﬃc increased 2.5xWednesday, June 13, 2012

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Apps, Timeline and Facepile: Making Sense of Facebook as a Non-Developer

by linds313 on Jun 10, 2012

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Apps, Timeline and Facepile: Making Sense of Facebook as a Non-Developer Presentation Transcript